A custom tracking domain that uses your domain instead of ours has many advantages. With proper SPF and DKIM authentication set up along with a custom tracking domain, your emails can be completely white labelled and be entirely your brand with no digital Elastic Email footprints. The fight against spam has made white labelling almost essential for sending email that lands in the inbox where it should.

Another advantage of setting up a custom tracking domain is it allows you to establish your own sending reputation. Our default tracking domains are shared amongst many Elastic Email customers when they do not brand their own and this means that the sending reputations of others could affect yours if you do not set up your own custom tracking domain.

Also, visible components of the tracking domain such as the view on web link will be branded with your domain not Elastic Email's and this might make your recipients more confident when they are clicking on links in your email and viewing the results.

Finally, Elastic Email's reputation monitoring system that is built into your sending and pricing automatically deducts 5 points from your reputation score if you do not set this up.  Having this set up is an easy way to gain 5 points on your reputation score.

Setting up your custom tracking domain with Elastic Email is very simple. Similar to setting up SPF and DKIM, you will need to make an entry on your DNS Server. If your domain for example was google.com then you could set up a tracking domain such as email.google.com or track.google.com. Once you have decided on a prefix (email, track, newsletter - some examples you could use) you will need to add a CNAME record to your DNS Server for your chosen domain to point to api.elasticemail.com. Note that you do not need to set up an actual Sub-Domain, you simply need to add a CNAME record that uses the Sub-Domain name you created above.  You may need to talk to an administrator of your DNS to help you. Once this is set up, you can go to the "Setup" tab and change the tracking domain to the new chosen domain you created such as email.somewhere.com.  When you make the change, our tool will not allow it to be changed unless you have set up the correct CNAME entry on your DNS.  You may need to wait a few hours for the change to resolve and for our server to be able to see your change on your DNS.