There are many different types of email that you might be sending, in this post we are focusing on the general categories of marketing type emails and transactional. Depending on the type of mail you send, your approach to designing and deploying your email campaigns may change.
There is a lot of helpful information available to help email marketers get the best results for their time and effort. Yet somehow senders continue to repeat the same mistakes that cost them both time, money, customers and potential leads. Here are some mistakes to avoid.
No one likes to be called lazy, but we’ve all had at least a few times when motivation is lacking. By focusing your efforts on the most important aspects of email marketing you’ll be pressing the “send campaign” button without ever having to leave your recliner. Here’s your guide to doing the bare minimum.
Father’s Day comes but once a year and if you can’t visit your dad in person then at the very least - send an email! If you’re in the business of providing a service or product that might make a useful and meaningful gift for a father then make sure you let your subscribers know you’ve got what they need.