In order to be successful in email marketing, one has to have access to the right kind of tools. If you’re using Elastic Email, then you know you’ve already got a lot of incredible features that help you successfully send out great email campaigns. To give you even more ideas, we have compiled some of the most amazing tools available to further enhance your marketing strategies.
Design with confidence
A great marketing email has to look pleasing to the reader’s eye. Text alone is likely to automatically disinterest a reader. It only takes a fraction of a second, according to some published research for people to decide whether they’re interested in continuing to read or view an article or other forms of media. With that information in mind, you’re going to want to capture the reader’s attention immediately after opening, right at the top. To help you do this, here is a list of some of the amazing tools available for the savvy email marketer:
Canva - Using drag-and-drop format to design images, posters, business cards, logos, presentations or signs, this useful tool provides users to excellent visual content almost instantly due to how easy it is to create one.
Venngage - Not everyone is a designer, but that doesn’t mean you can’t create beautiful and engaging emails. Venngage has already done the heavy lifting so you can have an email ready to go out to your audience in minutes. Just edit one of their professionally-designed templates and use their drag-and-drop email maker to include your own content and visuals.
PicMonkey - If the email you’re sending is heavy on the images, then PicMonkey might be the tool you’d need. A very useful Chrome extension for editing images almost instantly. It has a feel of a smartphone picture editor that everyone can easily handle.
Pixlr - Apply a quick fix or add a personal touch to your images with creative effects, overlays, and borders. Pixlr is intended for non-professionals, however, the apps range from simple to advanced photo editing.
Improve your Text Design and Writing
Apart from the images the reader sees, the font and the content of the email is also key to the reader’s attention. It has to be top notch as well in order for it to be well received, no one would want to take you seriously if you’re writing in Comic Sans, right? Well, if you’re advertising a party package that includes a clown appearance then, by all means, use Comic Sans! Having said that, here’s a list of tools that can help you improve your text:
WhatFont - A Chrome extension that is useful in determining what is the font being used.
Grammarly - A useful tool that’s added as a Chrome extension. Spell checker, grammar checker and all around
Using English - This website provides a collection of English as a Second Language (ESL) tools & resources for students, teachers, learners, and academics. Very helpful for those using English as their second language.
Copywriting 101: An Introduction to Copywriting - Starts off as a tutorial then gets you on your way to writing effective copywriting and eye-grabbing headlines.
Hemingway - A useful app that helps you write bold and clear sentences. The app guides you by highlighting lengthy, complex sentences and common errors; if you see a yellow sentence, shorten or split it.
Explore Elastic Email’s Features
Aside from these tools, we also offer our own suite of valuable tools and features. Check them out!
Hopefully, this list of useful tools will bring you a step closer to reaching your audience. It’s always a great idea to try and find out how using a service can make accomplishing your tasks easier along with helping your ideas come to life.
Do you know any other email marketing tools or services? Contact us and let us know if you’ve got an awesome tool for our list!