Collecting customer reviews is a strong marketing strategy that helps you better understand your business. Customers will be able to point out things you might not have noticed yourself while adding reviews for potential buyers to read as well. Unfortunately, as many of us know, getting reviews and feedback can be quite challenging. Customers are...

Email marketing is building relationships with potential and current customers through email communications. Businesses adopt it to promote special offers, share news, or stay in touch. Graphics interchange format or GIFs can be an excellent addition to email marketing campaigns, as they can help add personality and humor to your messages. They can likewise highlight...

Maybe, you already perform proactive customer service, and your customers are generally happy with what your company provides. Chances are, though, there is still room for improvement when it comes to the way you interact with your audience. One example? Email marketing. And while sending hyper-personalized emails to your contacts is a great way to...

The best customer experience is what all businesses strive to ensure. Companies go above and beyond to do this: they develop eCommerce design for mobile, analyze big data, and employ sophisticated marketing strategies. One of the best forms of eCommerce promotion is still email marketing. To make the most of newsletters, it's vital to personalize them,...

Why Use a Holiday Email Marketing Guide? ‘Tis the season to prepare for major holiday email campaigns. With fall already here and Black Friday, Cyber Monday, and Christmas on the horizon, businesses from various industries are preparing themselves for the highest sales season, and you cannot miss the power of emails in your holiday marketing...

While email marketing provides for substantially higher engagement rates as compared to ad impressions or website pop-ups, it also required substantially greater attention to marketing communication on part of modern brands. Table of contents Importance of Subject Line in Email Marketing What to Put in the Subject Line of an Email So That It ‘Gets...

In today’s highly competitive marketplace, you want to have as many opportunities as possible to reach your target audience. Email marketing and social media marketing are two popular and effective ways to reach potential customers. Which one should your business pursue? Many digital marketers are hard-pressed to say which form of marketing — email or...

Just like the scheduled morning alarm, transactional emails are also usually set up once with minor changes later on. Unlike the typical email marketing types, such as the seasonal campaign invite or newsletter, transactional emails get little to no attention. That's where the marketing blunder lies. The numbers speak for themselves. 79% of marketers use...

When you decide to send emails through an email service provider (ESP), you face the question of whether to use email API or SMTP relay. You should base your decision on your sending needs, your priorities and your level of coding knowledge. Let us guide you through the characteristics and the pros and cons of...

Email-centered businesses like ours are doing their best to provide you with the best customer experience and to deliver your emails hassle-free. We’ve built our company in the belief that email service providers are an indispensable help to all sorts of companies, because the majority of them maintain email communication with their customers. However, if...

We all know the feeling of our inboxes filling up with unread emails. It’s daunting and difficult to determine which deserve our attention and which can be deleted without a second glance. However, marketing emails are actually successful. According to a Litmus report, email marketing brings 4200% ROI. The global email marketing market is projected...

Every profit-making institution looks forward to great numbers in revenues. For many organizations, sales are seamless as prospects discover through marketing campaigns and turn into customers after going through different stages of the sales pipeline. Therefore, you need to be cautious while building a strong sales pipeline, as the better the sales pipeline, the more...

In this article, you will find out what the difference is between transactional and marketing emails, why it’s so important to know these differences and how to keep these two types of emails separate. When you’re contacting your clients via email, you send them many different kinds of messages. Some of them are transactional, whereas...