Elastic Email Blog
How well your email marketing strategy is doing depends on many factors and email open rates is one of them. Therefore, it is imperative to entice more and more subscribers to open your emails; more opens means you are going to get leads, conversions, and revenue.
If you have a personal or work email service that allows you to send and receive email, then why would anyone need to send messages via an Email Service Provider (ESP)? There are many people who have asked this question. Let's take a closer look at the differences between the two.
A report looking at digital marketing trends in Ireland, by Wolfgang Digital, revealed that email is still the most effective means of communication to nurture and convert leads. The report further stated that email results in as much website traffic as every other social media platform combined.
There are many different types of email that you might be sending, but in this post, we are focusing on the general categories of marketing type emails and transactional. Depending on the type of mail you send, your approach to designing and deploying your email campaigns may change.
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