E-commerce email automation – 3 essential email ideas

If you're using autoresponders or triggered campaigns to enhance your email marketing strategy already then you know how useful it is to have a consistent and reliable way to communicate with your customers. Here are 3 more ways you can enhance your ecommerce email automation strategy.

3 best e-commerce email automation strategies

Add more to your transactional emails

You're probably getting the message across when you send receipts, invoices or shipping notices to your buyers. The open rate for confirmation emails is significantly higher on average than general marketing mail. Take advantage of this by providing the information that your customer expects along with additional information about sales or similar products to the one they purchased.

Encourage your customers to become returning customers

It's easier to engage with a customer who has already made a purchase for you than to reach out to a new contact. Keep your happy customers happy and send them a follow-up email after a purchase.

This is your chance to offer them a discount the next time they buy from you or you may ask them for feedback on your service or product.

Your main objective is to draw your customers back to your site as well as continue to engage with your ecommerce email automation campaigns.

Re-engage your inactive customers with e-commerce email automation

Start by segmenting your list. Then you're going to want to create campaigns that are the most relevant possible depending on how you divided up your inactive customers. Maybe some have purchased before, and you have a new product that may interest them.  Again, the point is to win them back and send them to your site. This way, you can get them interested and engaged with your product or service again.

So here are three easy to implement ideas that can help you improve the effectiveness of your e-commerce automation strategies. Taking the time to tailor your campaigns to the needs and interests of your subscribers is an important part of building relationships with your buyers.

Anna Wybieralska