Elastic Email allows businesses using cloud applications to directly send email through standard SMTP or REST API. Clients are provided with full-featured email marketing platform enabling businesses to create rich email templates and track marketing campaigns with charts.

Businesses can use bulk email marketing solution of Elastic Email to engage thousands of customers at one go. Available at very low prices, the Elastic Email system can be scaled as per your requirements.

Pitch of an email works well when it explains how the client stands to benefit once they buy the product. The advantages and most unique features of the product should be well explained. However, the email should not be very long as the recipient may not be inclined to read such a long mail.

Bulk emails can be effectively used to market your business. You can use it to inform your customers of new products or services, without resorting to sales pitch. A bulk email software to allow you send custom message for separate audiences, increasing the likelihood of response.

You can integrate a bulk email marketing solution to your own domain for better branding either through the standard SMTP interface or API. A sophisticated email marketing solution will provide you with email analysis tools that can be used to measure clicks, opens, delivery rates, etc.

Elastic Email has a fantastic affiliate program that earns you money! You will earn 20% of what your referrals email in perpetuity! Crazy hey! This isn't a one time referral bonus, this is ongoing earning potential every time someone that you referred to Elastic Email sends email. If they send $100 worth of email, you will earn $20 - if they send $1000 worth of email, you will earn $200 - if they... you get the picture!

So we are back again to go over Santa's check list for email marketing. Please make sure you have read the first 5 email marketing tips before reading this article. There is no exact order or science, but in general I am trying to provide advice in some sort of importance.

As the holiday season is approaching fast, I thought it would be good to go over Santa's Email Marketing List and check it twice! Keeping focused on some of these simple tips and rules can make great improvements to your campaigns. I will be bringing more of Santa's check lists over the next few weeks to help with your holiday marketing.

Abuse Reports occur when someone marks your email as junk or spam. Does this mean that you are a spammer? Of course not. Valid email from time to time will get marked as spam by users. Some users are simply too lazy to unsubscribe properly when they no longer wish to receive email from you and will simply mark the email as junk. This is a reality and it has big implications.

We have just released a new feature that allows you to manage your bounces directly on the Setup tab. Previously this was a setting that required an Elastic Email Support Representative to do for you. On the Setup tab there is a new check box you can set to have bounces return to the sender. When this is not enabled we handle them ONLY in our Dashboard. When it is checked we handle them in our Dashboard but we also return the bounce to the sender. Finally, you can opt to provide an email address to del

When dealing with our Elastic Email (http://elasticemail.com) customer’s I often get asked the question what is better a private IP or a pool? As I’m sure you can imagine there is no right answer for everyone and deciding what is better for you will largely depend on your sending habits.

We have recently extended our REST API to allow users to work with our contacts and lists through the API as well as through our interface. Check out the details!

Our support system Tender will be performing some scheduled upgrades on Sunday, May 27th at 14:00 Pacific. We expect 10 minutes of downtime.

An article by Michael Findlater about the timeliness of emails today and choosing a provider.

Why am I being treated like a SPAMMER when I'm not? Are you sending out valid and legal marketing email to your customers and you feel like you are just not getting through? According to Return Path's "Global Email Deliverability Benchmark Report, 2H 2011", 76.5% of valid email is getting to the inbox! With statistics suggesting over half the email being sent overall is spam, it is a wonder any of our email get's to the inbox. Does this surprise you? Are you part of the negative statistic...

We have extended our Get Status API so if you want to receive the error messages of failed emails you now can without having to use the Dasbhoard. Previously you could query with showfailed=true to retrieve the recipients who bounced and now if you add the showerrors=true parameter you can retrieve the detailed bounce message for each.

By default, your Elastic Email account is configured in a way that bounces are handled by our system and displayed in our Dashboard and potentially our Block List. We do however have the ability to return the bounced emails to the email address that sent the bounced email or to deliver the bounced email to a specified email address you provide us.

Do recipients of your emails, seemingly out of the blue, complain about a mysterious attachment called "winmail.dat" (of the even more mysterious content type "application/ms-tnef"), which they cannot open, no matter what they try? Do files you attach disappear in that winmail.dat moloch? Does winmail.dat show up for some but not all recipients of your messages?

Did you know that if you set up SPF/DKIM on the DNS for your sending domains correctly that when you send email from that domain, Elastic Email will automatically add the domain to your sending domain list and try to verify that domain if it is not already verified? Check out this blog for more detailed information.

Elastic Email has an option on the Setup tab you can enable or disable for setting the List-Unsubscribe header. The option is called "Enable unsubscribe header" and this flag determines whether we write the List-Unsubscribe header with the mail. It is a very good idea to use this option if you are sending out non-transactional email (marketing, newsletters, etc) as several big ESP's like GMail have special software that reads this header and provides a link button to unsubscribe to your mailings.

We have had a few requests (not as many as you might think) to be able to view the payments that have been made on your account and print/email a receipt. When you make a payment you are sent an email right away and for most people this has been suffice as a receipt or acknowledgement of payment. We have now however added a section on the Account tab where you can view your payments.

We have added the capability with a simple check box setting to have your HTML emails automatically create a text based version that is important to still include in today's email sending practices. Please login to your Elastic Email Account and this new setting can be found on the Setup tab. The setting is called "Auto create Text body when only HTML body is present", so simply check that off if you would like to use this great new feature.

Elastic Email is proud to launch our latest update to our software and services. This release is the biggest in over one year and comes with great new features, new look, new reputation monitoring and best of all NEW PRICING!

Elastic Email has always encoded the emails in base64 as after much testing we found this to be the most reliable encoding. We have recently added the support for other encoding types when using SMTP.

Many of our email sending error categories are self-explanatory but some need a little more clarification. We have created a summary of each category that explains what is likely happening and what we do with that particular type of error. You can find this new documentation at http://elasticemail.com/email-delivery-error-categories

A summarized list of simple measures that can be taken to reduce your email from being flagged as spam.

Are your emails landing in the junk folder or being marked as spam? Read 8 useful tips on what you might be doing wrong and what you need to do right to avoid your emails from being flagged as spam when they are not.

Elastic Email uses a default tracking domain to monitor your email campaigns and general sending. Features such as open tracking, click tracking, unsubscribe link/header, and view on web link require a tracking domain to monitor what has happened to your email once it leaves our servers. Setting up a custom tracking domain will improve your sending reputation, check out this article to see how to do this.

We have a tutorial for configuring SPF and DKIM for GoDaddy and information on how to call Elastic Email from GoDaddy.

We have had a lot of requests for a tutorial to set up the SPF and DKIM records for hosting providers using CPanel. We have put together another step by step walk through for adding the very important SPF and DKIM records to your DNS.

A couple of new features were added this week to the Elastic Email Dashboard. Click "More Details" to learn more about them.

For all you WordPress users looking for an easy integration with Elastic Email checkout esideout.com who have developed a plugin for Elastic Email. You can try it out here - http://wordpress.org/extend/plugins/elasticemailv1/ See our documentation http://elasticemail.com/api-documentation for other plugins for Elastic Email including Drupal and Magento.

One of our customer's provided us with a tutorial to use Elastic Email with Debian/Ubuntu. Please use this tutorial as is, as it is not authored nor tested by Elastic Email. If you have integrated Elastic Email into a product, system, language we would love to have a look and if we publish the code/tutorials we will provide an Elastic Email credit in your account up to $50 (50,000) emails.

After an exhaustive review of support systems, Elastic Email has chosen TenderApp for their support needs. The support services are clean, intuitive and on demand. Users can start a public or private discussion and be notified when the discussion has been updated. Users can also browse or search a growing list of Knowledge Base articles for Elastic Email. We are very excited about the new system and how easily it has integrated with our current support processes.