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Email Marketing Tips

Email Security Best Practices in 2023

Jun 20, 2023

Email is a vast platform due to its broad range of communication and widespread use. It is also the most common medium for cyberattacks, as it was developed to be accessible to anyone because of its immense benefit. However, during the early days of email, these hacks went mostly unprevented due to the inefficiency of...

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Email Marketing Tips

23 Reasons Why Working in Email Marketing Is So Rewarding

May 31, 2023

Are you considering a marketing career but unsure which direction to take? If so, working in email marketing is one of the most rewarding and high-paying marketing jobs you may want to pursue. Table of contents Is Email Marketing a Good Field for Job? Why Email Marketing Is Worth It? Why Working in Email Marketing...

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Email Marketing Tips

Boost Your Email Marketing with Free AI Tools

May 29, 2023

Did you ever think that AI would appear in our daily lives so soon? Of course, we had all heard about it and followed the development of this technology, but I don't think anyone expected that one morning we would wake up and AI would be literally everywhere! And here we are - AI is...

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Case Studies

How Elastic Email is helping «Na Urok» inspire teachers and students

Apr 25, 2023

«Na Urok» is a Ukrainian educational project founded in 2017. From the very first day of its existence, the platform's main goal was to become a hub for teachers and students who want to gain additional knowledge, share their experiences, and grow professionally. The following facts confirm the importance and effectiveness of their educational products:...

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Email Marketing Tips

How Understanding Email Data Can Improve Your Customers’ Health

Apr 20, 2023

In spite of the rise of real-time chat applications, email has remained a valuable, sticky component of most companies' communication strategy. We can observe it either in combination with live & asynchronous chat solutions or as the sole means of communication. Email data analysis can also provide valuable insight into the health of your company's...

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Email Marketing Tips

The Importance of Opt-in Email Marketing and How To Use It

Feb 24, 2023

Buying a lead list is no longer effective. In fact, the laws and regulations concerning personal data collection and use are continually changing, and it can be illegal to acquire personal data this way. But even if it was legal, sending email campaigns to people who didn’t ask for them can be intrusive and annoying....

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Email Marketing Tips

5 Review Request Email Examples That Work

Feb 24, 2023

Collecting customer reviews is a strong marketing strategy that helps you better understand your business. Customers will be able to point out things you might not have noticed yourself while adding reviews for potential buyers to read as well. Unfortunately, as many of us know, getting reviews and feedback can be quite challenging. Customers are...

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Email Marketing Tips

7 Reasons for Using GIFs in Email Marketing

Jan 20, 2023

Email marketing is building relationships with potential and current customers through email communications. Businesses adopt it to promote special offers, share news, or stay in touch. Graphics interchange format or GIFs can be an excellent addition to email marketing campaigns, as they can help add personality and humor to your messages. They can likewise highlight...

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Updates

Elastic Email 2022 Year in Review

Jan 17, 2023

It was a year of momentous changes at Elastic Email. We wanted to take the opportunity now that the new year has begun to share a summary of several exciting things that happened within our company in 2022. Let’s take a look together! The Elastic Email App remastered The biggest project for us last year...

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Email Marketing Tips

Behavioral Emails: How to Optimize Your Strategy According to Your Customer’s Actions

Dec 15, 2022

Maybe, you already perform proactive customer service, and your customers are generally happy with what your company provides. Chances are, though, there is still room for improvement when it comes to the way you interact with your audience. One example? Email marketing. And while sending hyper-personalized emails to your contacts is a great way to...

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Transactional Email

Strategy for Transactional Emails: 6 Effective Practices

Nov 28, 2022

Ever had to refresh your inbox multiple times to get an order confirmation email from a website you’re interacting with? It’s the same frustration your customers feel when they have to wait too long for an important transactional email from your brand. For this reason, your strategy for transactional emails can make or break customers’...

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Email Marketing Tips

Benefits of Using Multilingual Email Marketing

Nov 17, 2022

The best customer experience is what all businesses strive to ensure. Companies go above and beyond to do this: they develop eCommerce design for mobile, analyze big data, and employ sophisticated marketing strategies. One of the best forms of eCommerce promotion is still email marketing. To make the most of newsletters, it's vital to personalize them,...

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Email Marketing Tips

Successful Holiday Email Campaigns [Free E-book]

Nov 10, 2022

Why Use a Holiday Email Marketing Guide? ‘Tis the season to prepare for major holiday email campaigns. With fall already here and Black Friday, Cyber Monday, and Christmas on the horizon, businesses from various industries are preparing themselves for the highest sales season, and you cannot miss the power of emails in your holiday marketing...

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