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Creating a good transactional email is never easy. After all, they not only require you to be creative, they also make you rethink what the user is expecting to receive from you. Transactional emails are more technical, have less content, and are triggered by a specific action or event.

It doesn’t mean that they have to be boring, they just need to be done well. That’s why we have all the necessary information on how to build a perfect transactional email in one place - from the bare necessities to advanced techniques.

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Transactional Email

How to Send Your First Email via Email API

Sep 18, 2023

Integrating email API within your website or app gives you the opportunity to create your own independent email infrastructure. With email API, you can send emails in high volumes, directly from your software. Also, you maximize deliverability and automate various email tasks. But how do you send emails via API? Sending your first email via...

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Transactional Email

Strategy for Transactional Emails: 6 Effective Practices

Nov 28, 2022

Ever had to refresh your inbox multiple times to get an order confirmation email from a website you’re interacting with? It’s the same frustration your customers feel when they have to wait too long for an important transactional email from your brand. For this reason, your strategy for transactional emails can make or break customers’...

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Case Studies

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Transactional Email

Using Inbound Email Routing to Create Two-way Communication with Your Customers

Oct 6, 2022

Inbound email routing is extremely useful in email communication, yet it seems to still be quite unknown. Let us give you a closer look at what this feature entails, how you can use it to automate your workflow and create two-way communication with your customers. You will also learn some real-life examples, including how Planets...

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Email Marketing Tips

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Transactional Email

Why Transactional Emails are a Missed Marketing Opportunity

Sep 15, 2022

Just like the scheduled morning alarm, transactional emails are also usually set up once with minor changes later on. Unlike the typical email marketing types, such as the seasonal campaign invite or newsletter, transactional emails get little to no attention. That's where the marketing blunder lies. The numbers speak for themselves. 79% of marketers use...

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Email Marketing Tips

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Transactional Email

Email API or SMTP – what to choose?

Sep 14, 2022

When you decide to send emails through an email service provider (ESP), you face the question of whether to use email API or SMTP relay. You should base your decision on your sending needs, your priorities and your level of coding knowledge. Let us guide you through the characteristics and the pros and cons of...

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Email Marketing Tips

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Transactional Email

6 Reasons Why You Need an Email Service Provider

Aug 19, 2022

Email-centered businesses like ours are doing their best to provide you with the best customer experience and to deliver your emails hassle-free. We’ve built our company in the belief that email service providers are an indispensable help to all sorts of companies, because the majority of them maintain email communication with their customers. However, if...

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Email Marketing Tips

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Transactional Email

What’s the difference between transactional and marketing emails?

Jun 13, 2022

In this article, you will find out what the difference is between transactional and marketing emails, why it’s so important to know these differences and how to keep these two types of emails separate. When you’re contacting your clients via email, you send them many different kinds of messages. Some of them are transactional, whereas...

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Transactional Email

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Updates

What Are the Advantages of Elastic Email’s MTA?

Nov 9, 2021

At Elastic Email, we built our own Mail Transfer Agent (MTA) to send your emails. What does that mean for you? In short, it means that we can provide you with better, more reliable service. How? Let’s get right to that. Table of contents What is a Mail Transfer Agent? How does having our own...

Email Marketing Tips

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Transactional Email

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Updates

Using Email Verification Service

Apr 7, 2021

Our Email Verification Feature is officially ready for you! This useful little tool will elevate your contact list and improve your deliverability. Now the question stands - are you ready for it?

Email Marketing Tips

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Transactional Email

The importance of customer feedback

Mar 31, 2021

Creating many channels of communication with your customers is absolutely critical to running a successful online business. And, there are so many excellent reasons for that.

Email Marketing Tips

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Transactional Email

Fun and engaging email opt-in formats to try on your website

Mar 26, 2021

So, someone has finally convinced you that you need to start implementing an email marketing strategy. Or perhaps you’ve convinced yourself that your existing strategy could be a little more effective.

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