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Creating a good transactional email is never easy. After all, they not only require you to be creative, they also make you rethink what the user is expecting to receive from you. Transactional emails are more technical, have less content, and are triggered by a specific action or event.

It doesn’t mean that they have to be boring, they just need to be done well. That’s why we have all the necessary information on how to build a perfect transactional email in one place - from the bare necessities to advanced techniques.

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Email Marketing Tips

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Transactional Email

Which Elastic Email Product and Plan Should You Choose?

Jul 22, 2024

In Elastic Email, you have three products to select from - Email Marketing, Email API, and Creator Suite. For the first two products, you can choose a Free, Starter or Pro plan. For Creator Suite, you have a choice of a Free and one paid plan. Depending on your goals, you can choose the one...

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Transactional Email

Email API Migration Guide: Postmark to Elastic Email

Jun 14, 2024

Switching from one email API provider to another can be challenging, so we decided to prepare extra help. If you’re switching from Postmark to Elastic Email, this migration guide is for you. We gathered all the essential information you need to start using our email API. Below, you will find everything about our API libraries,...

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Transactional Email

Email API Migration Guide: MailerSend to Elastic Email

Jun 7, 2024

If you’ve decided to move from MailerSend to Elastic Email, congratulations! Welcome onboard and we look forward to helping you migrate from one email API to another. We prepared this email API migration guide so that you get all the information you need to start using our product. In this article, you will find everything...

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Transactional Email

Email API Migration Guide: Mailgun to Elastic Email

Jun 4, 2024

Changing your email API provider can be swift and hassle-free. Using the example of switching from Mailgun to Elastic Email, we've put together an email API migration guide for you. You will find all the information you need to start using our platform - differences in terminology, our resources, libraries, documentation, and how to integrate...

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Transactional Email

How to Connect with SMTP – Different WordPress Plugins and Tools Examples

May 21, 2024

If your goal involves sending emails directly from your hosting or domain, you might initially need to arrange an SMTP connection. While this task doesn't require coding proficiency and isn't excessively time-consuming, newcomers might encounter some difficulties during their initial setup. Therefore, we'll demonstrate various plugins and tool examples to ensure proper setup. SMTP connection...

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Transactional Email

How to Integrate Elastic Email with Your E-commerce Store via SMTP

Oct 2, 2023

If you run your e-commerce store and the platform does not provide email-sending services, you must decide how to send your transactional emails. You can use various email clients, like Gmail or Yahoo, but this solution has many drawbacks. Your account will be disabled if you send to more than 500 recipients per day, and...

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Transactional Email

How to Send Your First Email via Email API

Sep 18, 2023

Integrating email API within your website or app gives you the opportunity to create your own independent email infrastructure. With email API, you can send emails in high volumes, directly from your software. Also, you maximize deliverability and automate various email tasks. But how do you send emails via API? Table of contents Sending your...

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Transactional Email

Strategy for Transactional Emails: 6 Effective Practices

Nov 28, 2022

Ever had to refresh your inbox multiple times to get an order confirmation email from a website you’re interacting with? It’s the same frustration your customers feel when they have to wait too long for an important transactional email from your brand. For this reason, your strategy for transactional emails can make or break customers’...

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Case Studies

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Transactional Email

Using Inbound Email Routing to Create Two-way Communication with Your Customers

Oct 6, 2022

Inbound email routing is extremely useful in email communication, yet it seems to still be quite unknown. Let us give you a closer look at what this feature entails, how you can use it to automate your workflow and create two-way communication with your customers. You will also learn some real-life examples, including how Planets...

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Email Marketing Tips

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Transactional Email

Why Transactional Emails are a Missed Marketing Opportunity

Sep 15, 2022

Just like the scheduled morning alarm, transactional emails are also usually set up once with minor changes later on. Unlike the typical email marketing types, such as the seasonal campaign invite or newsletter, transactional emails get little to no attention. That's where the marketing blunder lies. The numbers speak for themselves. 79% of marketers use...

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Email Marketing Tips

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Transactional Email

Email API or SMTP – what to choose?

Sep 14, 2022

When you decide to send emails through an email service provider (ESP), you face the question of whether to use email API or SMTP relay. You should base your decision on your sending needs, your priorities and your level of coding knowledge. Let us guide you through the characteristics and the pros and cons of...

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