Elastic Email Blog

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Blog

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Updates

Elastic Email’s New Email Designer is Out Now

Sep 27, 2023

Over the past few months, we have been working on improving our platform to ensure the best user experience possible. We’re excited to announce that we have just launched our new drag-and-drop email designer! The new email template editor is now available in the beta version on our dashboard. You can enter the Templates screen...

Blog

Is live chat customer service with a real person more effective than using a chatbot?

Sep 26, 2023

Chatbots are all the rage because companies are seeking ways to streamline operations and respond to customer inquiries without using up all of their service staff. Conversely, chatbots frequently detract from the personal touch that is crucial to building brand trust since they lack the intellect and empathy to communicate with a real person. Although...

Blog

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Transactional Email

How to Send Your First Email via Email API

Sep 18, 2023

Integrating email API within your website or app gives you the opportunity to create your own independent email infrastructure. With email API, you can send emails in high volumes, directly from your software. Also, you maximize deliverability and automate various email tasks. But how do you send emails via API? Sending your first email via...

Blog

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Email Marketing Tips

A Start-to-Finish Guide to B2B Email Marketing

Sep 13, 2023

Despite spending hours drafting the perfect email copy and creating a stellar design, your email marketing ROI remains subpar. You're missing opportunities and struggling with sluggish growth—like shooting in the dark. Here’s the truth: B2B buyers are busier than ever. They’re also subjected to a barrage of cold emails and marketing messages every. single. day. ...

Blog

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Email Marketing Tips

How to Use Generative AI to Produce Unique Content for Email Marketing in 2023

Sep 5, 2023

Why should you use generative AI for email marketing? Well, for the simple reason that email marketing remains the top marketing channel for building relationships, boosting brand awareness, generating and nurturing leads, marketing your products, and more. Here’s the proof. According to a report by Mailmodo, email is ranked the top-performing marketing channel by 78.29%...

Blog

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Email Marketing Tips

Email Accessibility: Create Inclusive and Engaging Content

Aug 29, 2023

When you run your own business, you most definitely send emails to your current and potential customers. That is why you should take care of email accessibility. To ensure everyone understands your message and nobody is left out due to reading difficulties, it's important to communicate effectively. Learn about email accessibility, why it's important, and...

Blog

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Email Marketing Tips

Bulk Email Marketing Tips: How to Boost Open Rates and Click-Throughs

Aug 28, 2023

As more businesses turn to email marketing, competition for subscribers' attention is becoming increasingly fierce. With a whopping 333.2 billion emails projected to be sent and received per day in 2023, it's clear that cutting through the noise and getting your emails opened, read, and acted upon is essential to the success of your marketing campaigns....

Blog

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Email Marketing Tips

Why Multifactor Authentication is Essential for Safe Email Marketing

Aug 21, 2023

In today's increasingly digital world, email marketing has become a vital tool for businesses to connect with customers. As more companies rely on this form of communication to reach and engage their target audience, the need for robust security measures has never been more critical. One such measure that organizations must prioritize is multifactor authentication...

Blog

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Updates

Elastic Email recognized by Tekpon as Leading Email Marketing Tool

Aug 14, 2023

We are always thrilled to hear that our platform is appreciated by the industry, especially websites comparing the best business software and services. Tekpon is one of them, and they have just unveiled a list of the top Email Marketing Software businesses. As Elastic Email, we’re proud to be included in this ranking and receive...

Blog

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Email Marketing Tips

6 Types of Product Upsell Emails to Skyrocket Sales

Aug 7, 2023

Are you interested in getting more value from your marketing emails? If so, you’ve made it to the right place! Email marketing is one of the most popular and profitable digital marketing strategies. Experts estimate that the average ROI for email campaigns is an impressive 4,400%. In other words, if you’re not using email to...

Blog

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Email Marketing Tips

10 Common Welcome Email Mistakes and What to Do Instead

Aug 4, 2023

Despite the numerous alternatives available in 2023, email marketing remains one of the most effective strategies for engaging and converting customers. In fact, according to the 2021 Unbounce Conversion Benchmark Report, email as a distribution channel was almost 3x more effective than social media and 6x more advantageous than paid search in terms of converting...

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