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Email Marketing Tips

The Importance of Opt-in Email Marketing and How To Use It

Feb 24, 2023

Buying a lead list is no longer effective. In fact, the laws and regulations concerning personal data collection and use are continually changing, and it can be illegal to acquire personal data this way. But even if it was legal, sending email campaigns to people who didn’t ask for them can be intrusive and annoying....

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Email Marketing Tips

5 Review Request Email Examples That Work

Feb 24, 2023

Collecting customer reviews is a strong marketing strategy that helps you better understand your business. Customers will be able to point out things you might not have noticed yourself while adding reviews for potential buyers to read as well. Unfortunately, as many of us know, getting reviews and feedback can be quite challenging. Customers are...

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Updates

Why You Should Move from Mailchimp to Elastic Email

Feb 17, 2023

While Mailchimp is raising its prices, Elastic Email remains as cost-effective as ever. We’ve built our product with small businesses and email marketing beginners in mind, so we understand the importance of an affordable solution to help grow your business. That’s why we think you should migrate from Mailchimp to Elastic Email. Elastic Email vs...

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Email Marketing Tips

7 Reasons for Using GIFs in Email Marketing

Jan 20, 2023

Email marketing is building relationships with potential and current customers through email communications. Businesses adopt it to promote special offers, share news, or stay in touch. Graphics interchange format or GIFs can be an excellent addition to email marketing campaigns, as they can help add personality and humor to your messages. They can likewise highlight...

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Updates

Elastic Email 2022 Year in Review

Jan 17, 2023

It was a year of momentous changes at Elastic Email. We wanted to take the opportunity now that the new year has begun to share a summary of several exciting things that happened within our company in 2022. Let’s take a look together! The Elastic Email App remastered The biggest project for us last year...

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Email Marketing Tips

Behavioral Emails: How to Optimize Your Strategy According to Your Customer’s Actions

Dec 15, 2022

Maybe, you already perform proactive customer service, and your customers are generally happy with what your company provides. Chances are, though, there is still room for improvement when it comes to the way you interact with your audience. One example? Email marketing. And while sending hyper-personalized emails to your contacts is a great way to...

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Transactional Email

Strategy for Transactional Emails: 6 Effective Practices

Nov 28, 2022

Ever had to refresh your inbox multiple times to get an order confirmation email from a website you’re interacting with? It’s the same frustration your customers feel when they have to wait too long for an important transactional email from your brand. For this reason, your strategy for transactional emails can make or break customers’...

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Email Marketing Tips

Benefits of Using Multilingual Email Marketing

Nov 17, 2022

The best customer experience is what all businesses strive to ensure. Companies go above and beyond to do this: they develop eCommerce design for mobile, analyze big data, and employ sophisticated marketing strategies. One of the best forms of eCommerce promotion is still email marketing. To make the most of newsletters, it's vital to personalize them,...

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Email Marketing Tips

Successful Holiday Email Campaigns [Free E-book]

Nov 10, 2022

Why Use a Holiday Email Marketing Guide? ‘Tis the season to prepare for major holiday email campaigns. With fall already here and Black Friday, Cyber Monday, and Christmas on the horizon, businesses from various industries are preparing themselves for the highest sales season, and you cannot miss the power of emails in your holiday marketing...

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Email Marketing Tips

How Email Subject Can Contribute to the Strength of Your Brand  

Oct 24, 2022

While email marketing provides for substantially higher engagement rates as compared to ad impressions or website pop-ups, it also required substantially greater attention to marketing communication on part of modern brands. You cannot simply use the ‘copy-and-paste approach’ anymore. The lack of personalization in such messages has already become a reason for multiple scandals where...

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Email Marketing Tips

How to Combine Your Email Marketing and Social Media Strategy for Best Results

Oct 7, 2022

In today’s highly competitive marketplace, you want to have as many opportunities as possible to reach your target audience. Email marketing and social media marketing are two popular and effective ways to reach potential customers. Which one should your business pursue? Many digital marketers are hard-pressed to say which form of marketing — email or...

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