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Blog

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Email Marketing Tips

7 Reasons for Using GIFs in Email Marketing

Jan 20, 2023

Email marketing is building relationships with potential and current customers through email communications. Businesses adopt it to promote special offers, share news, or stay in touch. Graphics interchange format or GIFs can be an excellent addition to email marketing campaigns, as they can help add personality and humor to your messages. They can likewise highlight...

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Updates

Elastic Email 2022 Year in Review

Jan 17, 2023

It was a year of momentous changes at Elastic Email. We wanted to take the opportunity now that the new year has begun to share a summary of several exciting things that happened within our company in 2022. Let’s take a look together! The Elastic Email App remastered The biggest project for us last year...

Blog

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Email Marketing Tips

Behavioral Emails: How to Optimize Your Strategy According to Your Customer’s Actions

Dec 15, 2022

Maybe, you already perform proactive customer service, and your customers are generally happy with what your company provides. Chances are, though, there is still room for improvement when it comes to the way you interact with your audience. One example? Email marketing. And while sending hyper-personalized emails to your contacts is a great way to...

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Transactional Email

Strategy for Transactional Emails: 6 Effective Practices

Nov 28, 2022

Ever had to refresh your inbox multiple times to get an order confirmation email from a website you’re interacting with? It’s the same frustration your customers feel when they have to wait too long for an important transactional email from your brand. For this reason, your strategy for transactional emails can make or break customers’...

Blog

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Email Marketing Tips

Benefits of Using Multilingual Email Marketing

Nov 17, 2022

The best customer experience is what all businesses strive to ensure. Companies go above and beyond to do this: they develop eCommerce design for mobile, analyze big data, and employ sophisticated marketing strategies. One of the best forms of eCommerce promotion is still email marketing. To make the most of newsletters, it's vital to personalize them,...

Blog

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Email Marketing Tips

Successful Holiday Email Campaigns [Free E-book]

Nov 10, 2022

‘Tis the season to prepare for major holiday email campaigns. With fall already here and Black Friday, Cyber Monday and Christmas on the horizon, businesses from various industries are preparing themselves for the highest sales season, and you cannot miss the power of emails in your holiday marketing strategy. We cannot emphasize enough that among...

Blog

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Email Marketing Tips

How Email Subject Can Contribute to the Strength of Your Brand

Oct 24, 2022

While email marketing provides for substantially higher engagement rates as compared to ad impressions or website pop-ups, it also required substantially greater attention to marketing communication on part of modern brands. You cannot simply use the ‘copy-and-paste approach’ anymore. The lack of personalization in such messages has already become a reason for multiple scandals where generic...

Blog

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Email Marketing Tips

How to Combine Your Email Marketing and Social Media Strategy for Best Results

Oct 7, 2022

In today’s highly competitive marketplace, you want to have as many opportunities as possible to reach your target audience. Email marketing and social media marketing are two popular and effective ways to reach potential customers. Which one should your business pursue? Many digital marketers are hard-pressed to say which form of marketing — email...

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Case Studies

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Transactional Email

Using Inbound Email Routing to Create Two-way Communication with Your Customers

Oct 6, 2022

Inbound email routing is extremely useful in email communication, yet it seems to still be quite unknown. Let us give you a closer look at what this feature entails, how you can use it to automate your workflow and create two-way communication with your customers. You will also learn some real-life examples, including how Planets...

Blog

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Email Marketing Tips

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Transactional Email

Why Transactional Emails are a Missed Marketing Opportunity

Sep 15, 2022

Just like the scheduled morning alarm, transactional emails are also usually set up once with minor changes later on. Unlike the typical email marketing types, such as the seasonal campaign invite or newsletter, transactional emails get little to no attention. That's where the marketing blunder lies. The numbers speak for themselves. 79% of marketers use...

Blog

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Email Marketing Tips

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Transactional Email

Email API or SMTP – what to choose?

Sep 14, 2022

When you decide to send emails through an email service provider (ESP), you face the question of whether to use email API or SMTP relay. You should base your decision on your sending needs, your priorities and your level of coding knowledge. Let us guide you through the characteristics and the pros and cons of...

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