Elastic Email Blog

If you're sending transactional or bulk email, like order confirmations, password resets, invoices, notifications, or newsletters, you need an SMTP relay or email API you can trust to land in the inbox, scale with your volume, and not eat your budget alive. SMTP2GO has built a solid reputation as a reliable transactional email service, and...

Picking a transactional email API is usually a compromise between price and features. For developers and small teams paying out of pocket, this trade-off matters from day one. MailerSend has built a solid reputation as a developer-friendly email API and SMTP relay. But, its plans carry a noticeably higher price tag than comparable alternatives at...

Six years is a long time for any business to keep using the same email platform. In this case study article, we want to introduce Truth in IT, a lead generation company that has relied on Elastic Email since its earliest days and has stayed with this email platform as its business grew. At a...

Email was never automatically built with authentication. Anyone, anywhere, can put your domain in the "From:" field of a message and send it to the world. Unless you've told the receiving mail servers otherwise, they'll happily deliver it. That gap is why DMARC exists, and it's why Elastic Email has spent years helping senders close...

Seeing our customers grow and communicate more reliably with their own customers is one of the best parts of what we do at Elastic Email. In this article, we want to introduce another business doing exactly that: CZECH.click, a small and focused IT agency from the CZECH Republic that builds websites and e-commerce stores for...

Most agencies scale their email marketing services the same way. They win a new client, add the campaigns to someone’s work tasks, and when the tasks become overwhelming, they hire new people. More clients mean more campaigns, which means more people to employ. It feels logical, but it becomes problematic. It’s because your talented employees...

An email marketing service provider is a platform that handles the technical and operational work of sending emails at scale. It provides infrastructure, helps maintain high email deliverability, and provides campaign tools and reporting. Instead of managing servers, IP reputations, and compliance requirements yourself, you can rely on a provider to handle it so you...

Your sales team is already capturing the people who matter most for your business. They are the potential customers they've talked to, the deals in the pipeline, or the contacts worth staying in touch with. The problem is that all of that lives in your CRM, while your email marketing lives somewhere else. If you want to bridge the two, you usually need to export CSV files, clean them up, and re-import whenever new contacts appear.