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Email Marketing Tips

2025 Email Marketing Trends

Jan 16, 2025

As we navigate through 2025, email marketing continues to evolve, shaped by technological advancements, changing privacy regulations, and shifting consumer expectations. We have entered the era of artificial intelligence for good, and it's high time to use it to our advantage in creating email campaigns. We are also constantly striving for greater security and data protection. We are working to create more personalized messages that match the interests and preferences of our recipients.

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Email Marketing Tips

Email Marketing In The Sales Funnel: From Awareness To Advocacy

Jan 8, 2025

The sales funnel is crucial for marketers as it represents the customer’s journey from first hearing of the brand to becoming its most passionate advocate. Email marketing emerges as a powerful, versatile tool that can guide potential customers through each stage of this transformative process.

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Email Marketing Tips

How to Use Landing Pages in Email Marketing

Dec 11, 2024

Landing pages and email marketing are a perfect duo of marketing channels that can go hand in hand, forming a powerful combination for businesses seeking to drive engagement, generate leads, and boost conversions.  You can use landing pages in email marketing and create a seamless journey that guides your audience from their inbox to your...

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Email Marketing Tips

Email Marketing and TikTok: A Powerful Duo for Digital Engagement

Nov 29, 2024

Email marketing and TikTok are seemingly extremely different marketing channels that cannot be combined. Nothing could be further from the truth. Your activities on TikTok and in email marketing can work wonderfully together. They can complement each other, generating more and more followers and customers, and increasing their engagement with your brand.  Still finding it...

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Updates

Why We’re Retiring Older Versions of TLS and How to Upgrade to TLS 1.2

Nov 26, 2024

To ensure the security and stability of our services, we’d like to share with you that we are officially deprecating support for TLS 1.0 and 1.1 in our platform. As of the end of March 2025, we will exclusively support TLS 1.2 for SMTP, API, and inbound notifications. This update is a part of our...

Blog

How to Combine Google Ads and Email Marketing to Increase Company Revenue?

Nov 22, 2024

When we think of powerful marketing combinations, we don’t usually consider Google Ads and email marketing together. Typically, we treat them as separate channels, each working independently to benefit our business. But what if combining them could create a synergy that drives even better results for your ROI and overall marketing success? Read this article...

Blog

Elastic Email’s Sales Season Email Templates

Nov 20, 2024

The holiday shopping season is upon us, and at Elastic Email, we're here to supercharge your email marketing campaigns. With a collection of ready-to-use templates, you’ll capture customer attention and drive conversions during the most critical shopping period of the year. Let’s see what pre-designed templates you can choose from and how to use them....

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Email Marketing Tips

Personalization Strategies for Black Friday Email Campaigns

Nov 18, 2024

In the bustling world of e-commerce, Black Friday stands out as one of the most crucial sales periods of the year. As inboxes flood with promotions, the key to cutting through the noise lies in personalization. This article explores effective personalization strategies for your Black Friday email campaigns. Learn how to design them to engage...

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Updates

Elastic Email recognized as Top Email Tracking Software

Nov 7, 2024

We have great news for you, as we were recognized as top email tracking software in the Capterra shortlist for best email tracking tools, GetApp’s category leaders in Email Tracking and Software Advice Best Email Tracking Software. It's always nice for us to be recognized in industry rankings or receive some kind of award. Especially...

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Creators

Link in Bio: When Elastic Email Becomes Home to All Your Important Links

Oct 30, 2024

Are you looking for an alternative to your current Link in Bio tool like Linktree? If yes, you landed in the right place. With our brand-new landing page creator, you can also use Elastic Email to create a personalized page that houses all the important links you want to share with your audience. In this...

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Email Marketing Tips

Subject Lines That Work: 10 Tips To Skyrocket Open Rates

Oct 23, 2024

You can only make the first impression once… and so do your emails. The subject line is the first thing someone sees when they open their inbox. It’s the gatekeeper of your content and often the deciding factor in whether your email gets opened. That’s why crafting an attractive email is one thing, but getting...

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