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Want to know everything there is to know about sending perfect email marketing campaigns? We do too!

But researching various sites can be exhausting and time-consuming, and then there is an issue of getting different information from different websites. So, instead of spending your precious time getting lost online, why don’t you go through a fully-fleshed out base of articles that are backed up by science, studies, and actual data to create your own perfect marketing campaign.

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Email Marketing Tips

How To Reach Gen Z With Emails? Tips and Best Practices

Oct 11, 2024

Our marketing efforts reach people of all ages and generations. This includes Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha. Each generation has a unique way of seeing the world and life. In online marketing, this also includes how they use technology. Therefore, it's not surprising that Gen Z is a different generation...

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Email Marketing Tips

Cart Abandonment to Conversion: Strategies for Using Emails to Boost Sales Closure Rates

Aug 29, 2024

Cart abandonment is a serious problem for anyone selling online. Statistically, shopping cart abandonment rates are around 73.12%. Of course, these numbers vary depending on the industry. E-commerce store owners go out of their way to make sure their customers complete the purchase. It’s a battle not only to increase conversion rates but more importantly,...

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Email Marketing Tips

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Transactional Email

Which Elastic Email Product and Plan Should You Choose?

Jul 22, 2024

In Elastic Email, you have two products to select from, each available in either a Starter or Pro plan. Depending on your goals, you can choose the one that best fits your needs, and we'll help guide you to the right choice. While many features are similar, there are small distinctions that could be significant....

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Email Marketing Tips

Summer Campaigns and Promotions in Email Marketing: Examples, Tips, and Ideas

Jul 9, 2024

Summer isn't the busiest time for many companies. Often, it is a season for promotions and brand communication, with email marketing being one of the crucial channels to utilize. How can you connect your summer strategy with email marketing? Let’s find out! Many people think that the summer season is dead in terms of promotions...

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Email Marketing Tips

Understanding SSL Certificate: The Importance for Tracking Domains and How to Implement It

Jul 4, 2024

Ensuring the security and integrity of online communications is now a must. Secure Sockets Layer (SSL) certificate is one of the most critical components of a safe digital environment. This certificate is a fundamental technology that encrypts data transmitted over the Internet. It helps businesses and marketers protect sensitive information, but it also helps build...

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Email Marketing Tips

Take Advantage of the Most Useful Email Marketing Segments

Jun 21, 2024

To send the most relevant content to your subscribers via email, you need to understand your audience and segment your contact lists using custom contact fields or statistical data. Dynamic segmentation is key when aiming for higher engagement rates and increased open rates. Read on to discover which segments could work best for your email...

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Email Marketing Tips

Importance of Email Encryption for Email Marketing

May 28, 2024

Digital communication is very important for business deals. But it's also essential to keep sensitive information safe because digital messages can sometimes lead to misuse of data. Using Security Socket Layer (SSL) certificates can help make your website more secure, but it’s just as important to protect your email communications. Why? Emails often contain important...

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Email Marketing Tips

Email Deliverability – Its Role, What Affects It and Best Practices

May 17, 2024

Every business relies on emails to nurture leads, promote campaigns, and drive sales. Truth be told, sending emails to users is more than just communication. It is a channel for fostering trust and elevating brand value through consistency. The scope of email marketing is so enormous that global revenue is projected to be $17.9 billion...

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Email Marketing Tips

The Art of Email Campaign Testing: Key Strategies for Success

May 15, 2024

In marketing, customers can be rather fickle, and acquiring leads and potential buyers through email is a challenging endeavor. Creating effective and high-performing email campaigns requires data-driven optimization, and A/B testing is a powerful tool to achieve this. Let us examine some considerations and strategies for successful email campaigns. Table of contents 1. Before you...

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Email Marketing Tips

6 Benefits of Email Service Provider for Small Businesses

Apr 24, 2024

Any business owner familiar with email marketing or development knows how vital a sound email system is for customers. A workflow for branded, well-run emails is essential for getting effective marketing and critical information across. But, not all of these systems are created equal. A generic service can limit your capabilities and undermine your brand's...

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Email Marketing Tips

How to Re-engage Three Inactive Email Subscriber Types

Apr 4, 2024

Email marketing is one of the most efficient and cost-effective ways to generate traction and convey your message to the intended audience. A well-thought-out email marketing campaign makes it possible for you to share relevant information and promote your solutions with ease. The effectiveness of your email marketing campaigns is highly dependent on the size...

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