Ever feel like your lead generation efforts result in catching low-value contacts? Or maybe you dream of connecting with prospects who are genuinely interested in what you offer and ready to engage and convert. If so, it's time to recognize the reigning monarch of valuable contact generation: subscription forms.
Online interactions happen across countless platforms, but subscription forms stand out as the most effective tool for capturing not just any contact, but valuable ones. They empower you to take control, capture high-quality leads, and gather rich subscriber insights. We will also present you with practical use cases from which you can take inspiration when creating subscription forms in your Elastic Email account. Let's delve into why subscription forms wear the crown.
Table of Contents
- Subscription forms - the power of control
- Subscription forms - filtering for quality
- Subscription forms - rich data collection
- Connecting subscription forms to your ecosystem
- Making subscription forms user-friendly
- Conclusion
Subscription forms - the power of control
Imagine having a direct line of questioning for every potential lead. That's precisely what subscription forms offer, a streamlined way to gather valuable information from potential leads. Unlike the unpredictable nature of social media comments or generic email inquiries, subscription forms allow you to dictate the exact information you collect. You're the architect, designing the fields that matter most to your business goals. Need to know their industry? Company size? Specific pain points they're trying to solve? A well-crafted subscription form puts you in the driver's seat.
Use case
Let’s say you’re launching a webinar. Instead of simply hoping interested individuals stumble upon your registration page, embed an inline form on your website. You can easily create such a form using Elastic Email. After entering tour form creator, simply choose “Inline” and start creating your form. But don’t just ask for a name and email. Include other input fields, like company, job title, and current email marketing platform. Creating custom fields are available in the Pro Plan of the Email Marketing product and in the paid plan of the Creator Suite product. This controlled data collection ensures you capture contacts genuinely interested in the webinar's advanced topics and allows for highly segmented follow-up, addressing the specific needs of different platform users.
Subscription forms - filtering for quality
Time is a precious commodity, especially in sales and marketing. Cutting through a tsunami of lukewarm leads is tiresome and pointless. But subscription forms offer a powerful built-in qualification mechanism. By strategically designing mandatory fields and utilizing specific question types like multiple choice or checkboxes, you can measure a prospect's level of interest and whether it matches your offerings right from the start. This acts as an initial filter, ensuring that the contacts you capture are more likely to be genuinely interested in what you provide. Consider adding reCAPTCHA to your forms to prevent spambots from adding fake email addresses to your audience.
Use case
Imagine you have an e-commerce store specializing in eco-friendly home goods. You understand that visitors browsing your site might have different levels of purchase intent. To capture the attention of those truly considering a purchase, you need to implement an exit-intent pop-up form. You can elegantly create it with Elastic Email's pop-up form builder. The enticing question? Maybe try "Interested in 15% off your first sustainable purchase?" coupled with a mandatory email field. This simple yet effective form immediately qualifies leads as having a clear interest in your niche and a potential purchase intent. Those who willingly provide their email are far more valuable than casual website visitors, allowing your store to focus efforts on nurturing these promising leads.
Subscription forms - rich data collection
While an email address is a fundamental piece of the puzzle, truly valuable contacts come with context. Subscription forms are fantastic at gathering this rich data, going far beyond basic contact information. By asking targeted questions, you can gain precious insights into your audience's needs, pain points, preferences, and goals. This deeper understanding fuels personalized marketing efforts, strengthens customer relationships, and ultimately leads to higher conversion rates.
Use Case
Let’s say you work at a marketing agency aiming to attract businesses seeking expert consultation. On your services page, you embed a "Request a consultation" form built with Elastic Email. Beyond the standard name and email fields, you thoughtfully include optional fields like "What are your biggest marketing challenges?" and "What services are you interested in?" This seemingly simple addition provides you with immediate, actionable insights into the prospect's specific needs and areas of interest. Armed with this rich data, your initial consultations can be highly tailored and effective, demonstrating a deep understanding from the outset.
Connecting subscription forms to your ecosystem
In today's interconnected digital world, data silos are the enemy of efficiency. Forms, when integrated seamlessly with your existing business tools, become powerful engines for growth. Connecting your forms to your CRM, email marketing platform, and other essential systems automates lead management and nurturing processes, saving time and reducing manual effort. Real-time data transfer ensures that valuable contacts are immediately added to your workflows, triggering relevant welcome emails, follow-up sequences, and targeted campaigns.
Use case
Imagine you work as a marketing specialist at a local gym that wants to grow its membership. You utilize Elastic Email's versatile form creator to implement both an embedded sign-up form on your website's membership page and a compelling pop-up offering a free trial to new visitors. Crucially, both forms are seamlessly integrated with your CRM through Elastic Email's robust integration capabilities. This ensures that every new subscriber or trial request is automatically and instantly added to your lead management system. You can also set up an automated email flow that will be triggered by adding someone to the list. The newly added subscriber will receive a welcome email containing essential information about the gym and the free trial, setting the stage for a smooth and engaging onboarding experience.
You don’t have a website? No problem. With Elastic Email, you can create a dedicated landing page with a signup form, everything within the myelasticemail.com domain.
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Making subscription forms user-friendly
Even the most strategically designed form won't generate valuable contacts if it's clumsy, confusing, or intrusive. Optimizing your subscription forms for conversion is crucial. This involves employing best practices in form design, such as clear calls to action, ensuring mobile responsiveness, minimizing friction by asking only for essential information, and strategically placing forms on relevant pages. Furthermore, A/B testing different form variations – from button text to field order – can reveal valuable insights into what resonates best with your audience. Tools like Elastic Email's form builder often offer features and flexibility to aid in this optimization process.
Conclusion
In the quest for valuable contacts, subscription forms are not just a tool. They are your strategic asset. Their inherent control, ability to qualify leads, capacity for rich data collection, and potential for seamless integration make them the undisputed kings of contact generation. By thoughtfully designing and strategically implementing forms, businesses can move beyond simply collecting email addresses and start building meaningful connections with prospects who are genuinely interested, engaged, and ready to convert.
So, if you're serious about fueling your business growth with high-quality leads, it's time to embrace the power of subscription forms. Explore user-friendly and feature-rich tools like Elastic Email's web form creator and unlock the potential to transform your website traffic into a steady stream of truly valuable contacts.
Ula Chwesiuk
Ula is a content creator at Elastic Email. She is passionate about marketing, creative writing and language learning. Outside of work, Ula likes to travel, try new recipes and go to concerts.
