Seeing our customers grow and communicate more reliably with their own customers is one of the best parts of what we do at Elastic Email. In this article, we want to introduce another business doing exactly that: CZECH.click, a small and focused IT agency from the CZECH Republic that builds websites and e-commerce stores for clients looking to expand beyond their local market. Let us share their success story with using the Elastic Email API product.
Table of Contents
- TL;DR
- CZECH.click - a small IT agency in the Czech Republic
- Email as a crucial means of communication
- Choosing Elastic Email API
- Using Elastic Email in practice
- Conclusion
- FAQ
TL;DR
Czech.click, a Czech IT agency building WordPress and WooCommerce e-commerce stores for international clients, switched from hosting-provided SMTP to the Elastic Email API to fix undelivered transactional emails (order confirmations, invoices, password resets). After switching, customer complaints about missing emails dropped sharply. The agency uses Elastic Email's WordPress plugin day to day, keeps client projects separated with API keys, and now recommends Elastic Email to its own clients as a reliable, affordable transactional email provider.
CZECH.click - a small IT agency in the Czech Republic
CZECH.click is an IT agency based in the Czech Republic. The team builds unique websites, e-commerce stores, and custom digital solutions for clients, many of whom are looking to grow beyond their home market. Recent projects include jun-ho.com, gsdalcohol.com, and https://doctordent.cz/.
We spoke with Miroslav, whose role covers client communication, technical delivery, and choosing the right tools and services for every project. As a small team, CZECH.click can't afford to spend time using unreliable tools. Everything they use has to work consistently with minimal oversight.
Email as a crucial means of communication
For CZECH.click, email became a critical piece of infrastructure the moment they started building e-commerce websites. Order confirmations, invoices, and password resets all depend on messages reaching customers' inboxes, and any failure there translates directly into a bad experience for the end customer and a support headache for the agency.
One project in particular, diepvriesshop.com, illustrates the impact. Improving email delivery for this client made a real difference by reducing instances of missing or undelivered transactional emails and making order communication more reliable.
Before adopting a dedicated email platform, CZECH.click relied on the standard SMTP service connected with their web hosting. That approach worked fine for simple websites where email only had to handle occasional contact-form submissions, like on gang-chu.com. But once e-commerce entered the picture, hosting-provided SMTP wasn't built for the volume or reliability that online stores demand, and the team needed a real email delivery solution.
Choosing Elastic Email API
We discovered Elastic Email in a very typical way - by searching for recommendations online. We were looking through discussions on Reddit and Elastic Email was mentioned as one of the recommended options, so we decided to give it a try.” - Miroslav Kapičiak, CZECH.click
The initial motivation was straightforward. Price was the deciding factor. Elastic Email's pricing compared favorably to the alternatives on the table, which mattered for a small agency managing budgets across multiple client projects. The team also evaluated Postmark before making a decision, but ultimately chose to try Elastic Email first because it offered a reliable service at a more accessible price point.
The biggest reason was improved deliverability and fewer problems with undelivered emails. After implementing Elastic Email, we had to deal with far fewer complaints from customers saying that emails were not received.”
What turned that initial trial into a lasting choice was deliverability. After switching to Elastic Email, CZECH.click saw a real drop in complaints from customers reporting emails that never arrived. That single change, fewer undelivered messages, was exactly what the team needed from an email platform: something that works quietly in the background and keeps support tickets to a minimum.
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Using Elastic Email in practice
Most of CZECH.click's projects run on WordPress and WooCommerce, so day to day, the team primarily uses Elastic Email's WordPress plugin rather than building custom API integrations from scratch. That said, API keys remain one of the most valuable features for the agency: they allow the team to keep client projects organized and separated from one another, assigning distinct sending credentials per client where possible.
In practice, CZECH.click’s team opens the Elastic Email dashboard mainly for two reasons: onboarding a new client, or investigating a specific delivery issue. When something needs troubleshooting, the team checks logs and suppressions to see what happened to a given message. Otherwise, the platform runs unattended, which the team considers a good sign.
In a way, I am happy that I do not need to use Elastic Email every day. That means it is doing its job. When email delivery works well, there is usually no reason to constantly check the platform."
The most important outcome for CZECH.click has been the sharp decline in complaints from clients and their customers about undelivered email. It's a simple metric, but for an agency managing e-commerce stores, reliable transactional email makes the entire project feel more professional and stable, and it saves the team time they'd otherwise spend troubleshooting.
Looking ahead, CZECH.click is considering moving one e-commerce project beyond the WordPress plugin to a custom integration, so they can surface email delivery status directly inside WooCommerce orders and, if needed, trigger a backup sending solution automatically.
API Keys
Generate multiple API keys to easily authenticate yourself when making API calls. Keep client projects organized and separated from one another by assigning distinct sending credentials per client.
Learn moreEmail Logs
Track all your email events in real time - email sending status, engagement metrics, like opens, clicks, or unsubscribes, and any delivery issues so that you can take timely action.
Learn moreSuppressions
All email addresses that experience deliverability issues, for example, because of unsubscribes, hard bounces, or complaints, are gathered together and that are excluded from further sending.
Learn moreConclusion
CZECH.click's experience shows how much of a difference a dedicated email delivery platform can make for a small agency juggling multiple client projects. What started as a price-driven trial turned into a lasting partnership once the team saw deliverability complaints drop off. Today, Elastic Email quietly handles transactional email for CZECH.click's e-commerce clients, freeing the team to focus on building websites rather than chasing missing emails.
When asked whether they'd recommend Elastic Email, the answer was simple: they already do. When a client doesn't want the agency managing everything on their behalf, CZECH.click still encourages them to set up a proper mail delivery service, and Elastic Email is one of the platforms they suggest. As the team summarized it, "it is affordable, reliable, and for most common website and e-commerce use cases, it solves the exact problem we need it to solve."
FAQ
Why did CZECH.click switch from hosting SMTP to Elastic Email?
Standard SMTP from web hosting worked for simple contact-form emails, but it wasn't reliable enough once CZECH.click started building e-commerce stores that depend on transactional email (order confirmations, invoices, password resets). Hosting SMTP led to missing or undelivered messages, so the agency moved to Elastic Email's dedicated email API.
Why did CZECH.click choose Elastic Email over Postmark?
CZECH.click evaluated Postmark as an alternative, but chose to try Elastic Email first because of pricing. As a small agency running email for multiple client projects, affordability combined with reliability made Elastic Email the more attractive option.
What result did CZECH.click see after switching to Elastic Email?
A sharp drop in complaints from clients and their customers about undelivered transactional email, which the agency considers its most important outcome from the switch.
How does CZECH.click use Elastic Email day to day?
Since most projects run on WordPress and WooCommerce, CZECH.click primarily uses Elastic Email's WordPress plugin rather than a custom API integration, along with separate API keys per client and the dashboard's logs and suppressions for troubleshooting delivery issues.
Does CZECH.click recommend Elastic Email to its own clients?
Yes. When a client wants to manage their own mail delivery service instead of having the agency handle it, CZECH.click recommends Elastic Email as an affordable, reliable option for common website and e-commerce use cases.
Ula Chwesiuk
Ula is a content creator at Elastic Email. She is passionate about marketing, creative writing and language learning. Outside of work, Ula likes to travel, try new recipes and go to concerts.
