At Elastic Email, we are dedicated to highlighting the real-world achievements of our community, and we are proud to present another success story. By sharing our customers’ case studies, we aim to show you how businesses of all sizes can leverage Elastic Email to reach a global audience. This time, we would like to tell you about Balicasa Properties. It serves as a prime example of how a small, family-run company can use efficient marketing to compete internationally while maintaining a balanced and high-quality lifestyle.
Table of Contents
- Balicasa Properties - a real estate agency in Bali
- Importance of email communication
- Discovery and selection of Elastic Email
- Using Elastic Email in practice
- Main Elastic Email features used by Balicasa Properties
- Balicasa Properties case study - conclusion
Balicasa Properties - a real estate agency in Bali
Balicasa Properties is a small, family-run real estate agency based in Bali. Founded in 2005, it is currently one of the oldest operating agencies in the region. The company consists of Robert, who primarily manages Western clients, and his wife, Anna, who takes care of Asian clients. They specialize in real estate listings across Bali, Java, and other islands.
Importance of email communication
Email communication for Balicasa Properties is a vital tool for driving traffic and generating leads for the agency. Robert noted that promoting listings on international marketplaces became too expensive. It lead them to leverage the large database of email addresses they had built over the years. Newsletters serve Balicasa Properties to drive traffic to their website. Clicks in emails help listings get indexed by Google more easily, which ultimately results in leads and sales. On days when Robert sends a newsletter, he observes a significant spike in global website visitors. It proves his email marketing efforts really work.
And what I can see is on the day of sending the newsletters, there is a large number of visitors to the website. It is always fun to follow the number of visitors to the website on Google Analytics, just after I have sent the newsletter. - Robert, the owner of Balicasa Properties
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Discovery and selection of Elastic Email
Robert decided to switch to Elastic Email when searching for a more budget-friendly alternative to their previous provider - Mailchimp. Balicasa Properties used Mailchimp, but found that the rising prices were no longer sustainable for a small business with a limited marketing budget. Robert discovered Elastic Email through the internet while looking for a more affordable service. His main decision factor was, of course, the very attractive price of Elastic Email. But, he also notices that the interface and way of working with templates were very similar to Mailchimp. It made the transition easy.
As mentioned before, the price was the first thing that caught my eye. And after noticing that the way of working was similar to Mailchimp, we made the step to choose Elastic Email.
Using Elastic Email in practice
Balicasa Properties uses Elastic Email to send its newsletters when there are new property listings or updates regarding island attractions and general information. Robert limits communications to approximately two newsletters per month to avoid annoying subscribers and to ensure high open rates.
In the beginning, Robert made a new campaign every time, but now, with the help of the Elastic Email customer support team, he created a custom-made campaign he uses every time. He keeps that one as his email template and just adds the text and pictures in the newsletter. Because he uses a pre-set custom template, it only takes 10 to 15 minutes to prepare an attractive newsletter once the text and images are ready. Once the campaign is sent, Robert always checks the activity page to monitor the campaign results.
The platform is easy to work with. I usually prepare my text and pictures, and once I want to make my newsletter, it only takes 10 or 15 minutes to prepare a full, colored newsletter, ready to send.
Main Elastic Email features used by Balicasa Properties
Email Templates
Creating templates with the email designer, HTML editor, or the gallery of ready-made templates saves time and simplifies the creation process.
Learn moreCampaign Reporting
Monitor engagement immediately after a campaign is sent. Check sending status, opens, clicks, and delivery insights.
Learn moreCustomer Support
Elastic Email’s professional customer support agents are available 24/7 to give you the needed assistance for free, starting from day one.
Learn moreThe most important result is getting attention to the new listings, and as mentioned, that happened to result in a sale.
Balicasa Properties case study - conclusion
For Balicasa Properties, the shift to Elastic Email has proven that small businesses do not need massive marketing budgets to achieve significant global reach. By sending targeted newsletters, Robert has been able to drive substantial traffic to his website. When asked about his thoughts on a friend considering starting to use Elastic Email, he responded: “I would recommend using Elastic Email as it is a friendly, easy-to-use platform. And in case they need assistance, which I needed one time in the past, this assistance was very helpful and led me through my problems. This, all combined with an attractive price, I would for sure recommend Elastic Email”. If you want to read more success stories of our customers, check out the case study category of our blog.
Ula Chwesiuk
Ula is a content creator at Elastic Email. She is passionate about marketing, creative writing and language learning. Outside of work, Ula likes to travel, try new recipes and go to concerts.
