Watching our clients flourish is what drives us at Elastic Email. We take great pride in providing the tools that help remarkable organizations connect with their audiences and reach new heights. That is why we share with you their success stories. In this feature, we are highlighting K County Events, a unique organization specializing in popularizing events happening in Kosciusko County. By leveraging the Elastic Email marketing platform, they have successfully transformed their digital outreach into a powerful engine for growth and engagement.
Table of Contents
- K County Events - your go-to community calendar in Kosciusko County
- Email - the best way to reach your audience directly
- Elastic Email - an email marketing platform with RSS feed integration
- Using Elastic Email in practice
- Main Elastic Email features used by K County Events
- K County Events case study - conclusion
K County Events - your go-to community calendar in Kosciusko County
K County Events is an initiative located in Warsaw, Indiana, within Kosciusko County. It collects and popularizes events happening within this county. It aims to make it easy for people to find what is happening in their community. The collaboration between Kelly Mager and Joel Widman, the founders and owners of K County Events, offers various ways to stay up-to-date with events happening in Kosciusko County: a website that lists all the events in a calendar format, a blog section for highlighting things such as where to see holiday lights and to find summer camp opportunities, a Facebook group for social media presence, and a daily emailed newsletter hosted by Elastic Email.
Email - the best way to reach your audience directly
As Kelly says, email is an important piece to reach their customer base. Like any other channel, email allows K County Events to reach its customers directly. Members of a Facebook group can decide to leave the group without the administrators knowing. Similarly, administrators do not know how many people see their content, because Facebook's algorithms may decide to show it to a very small group. There is also a problem with website visitors. K County Events may be able to see how many people visit their website, but they have no further information about these people. All these constraints make email marketing so special, direct, and personal.
Facebook group members can come or go without us ever having a way to reach out directly or knowing if the algorithm is showing them our content. With website visitors, we currently do not have a way to know who is visiting the site, just how many. Additionally, many people prefer a push style notification rather than remembering to visit our website when they want to find an event to attend. Email allows us to reach our customers directly. - Kelly Mager, co-founder and co-owner of K County Events
Elastic Email - an email marketing platform with RSS feed integration
Kelly admitted she did extensive web searching when she was looking for an email provider. She was looking for a solution with a clear contact and email sending limits, and a tool that supports RSS feed integration. She discovered that Elastic Email offered all three things at a price point her new business could afford.
Before choosing Elastic Email, K County Events used MailerLite, but decided to make a switch. The RSS feed integration is the most crucial feature this organization needs. MailerLite allows it to show only a certain number of events in an email. It means you have to click to view more events in the browser. It didn’t meet K County Events’ expectations, as such constraints add steps for the subscribers to see the information they want. After considering Brevo, Mailchimp, and Constant Contact, Elastic Email appeared to be the best choice.
The biggest influencing factor was RSS feed capability and being able to send a large number of emails per month, since we have a daily newsletter”.
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Using Elastic Email in practice
Kelly uses Elastic Email to send daily newsletters with a fresh dose of events happening within Kosciusko County. She finds Elastic Email easy to use as the template pulls the RSS feed from the K County Events website using a merge field. It means she doesn’t have to change anything in the template at all unless she wants to change the layout or add a specific, limited-time piece of information. Kelly just adds events to the RSS feed on her website and the feed is automatically pulled into the template.
She also praises the fact that the entire RSS feed shows up when viewing the email in her Elastic Email account. Owing to that, she knows exactly what the email her subscribers are about to receive looks like. By sending her daily newsletters packed with her events automatically added to her campaigns through merge fields, she managed to reach her customer base daily with minimal time and work required.
We have our newsletter set up as a recurring daily email with the event RSS feed. What I love is after I set it up, I can forget about it unless I want to change the layout or add a specific limited time piece of information.”
Main Elastic Email features used by K County Events
Campaign Creator
Campaign creator allows you to design your campaign flow - from choosing your audience, email content, subject line, and tracking parameters, to scheduling when the campaign should be sent.
Learn moreTemplate Designer
With the template designer, you can create beautiful layouts from scratch, use AI to help you, choose one of the pre-built templates, or create one in HTML. You can use merge fields to embed your RSS feed in your emails.
Learn moreSignup Forms
Signup forms allow you to create eye-catching web forms in minutes. Whether you want to embed them in your website or create a pop-up form that appears after a certain delay for your website visitors.
Learn moreK County Events case study - conclusion
After thorough research, K County Events found Elastic Email is its go-to email marketing platform. With clear contact and sending limits that scale with your email list and business growth, an easy-to-use application, and RSS feed capability, Elastic Email proved to be the best choice for reaching the customer base directly. When asked whether she would recommend Elastic Email to a friend, Kelly replied: ”It's a great option for anyone who wants or expects to reach a large number of people without spending an arm and a leg, or needing to worry about quickly surpassing a limit and needing to upgrade your subscription level with them”. If you want to read more success stories of our customers, check out the case study category of our blog.
Ula Chwesiuk
Ula is a content creator at Elastic Email. She is passionate about marketing, creative writing and language learning. Outside of work, Ula likes to travel, try new recipes and go to concerts.
