At Elastic Email, we love seeing our customers succeed! It’s an honor to help these amazing businesses grow through better email communication, and we’ve collected their success stories to share that inspiration with you. This time, we want to present to you the success story of Lucid Solutions, a business that provides custom software and automation solutions, which uses the Elastic Email API product.
Table of Contents
- Lucid Solutions - a custom software business
- Email as the backbone of the business
- Elastic Email - the go-to email delivery platform of Lucid Solutions
- Using Elastic Email in practice
- Main Elastic Email features used by Lucid Solutions
- Lucid Solutions case study - conclusion
- FAQ
Lucid Solutions - a custom software business
Lucid Solutions, a co-partner of Clicki Digital, is an Australian company providing custom software and automation tools. Lance Solomon and Lee Tester started the company in 2020 out of a shared frustration. While working independently on small projects and juggling other jobs, they noticed that whenever they needed tech solutions. But, the costs were high, planning was poor, and local options were limited. At one point, they realized they could do this better themselves.
They combined their skills in server management, enterprise software development, and management expertise. That is how they created Lucid Solutions, which aims at creating solutions that streamline business processes. The company offers web application development, live streaming platforms, and AV design & consultations for small to mid-sized businesses.
Email as the backbone of the business
When we spoke to Lance, he admitted that email quickly became the heart of everything they do. They send transactional emails whenever users want to verify accounts, reset passwords, receive notifications, and stay informed.
At our scale, email isn’t just marketing; It’s mission-critical infrastructure. If emails fail, the entire experience falls apart.” - Lance Solomon, co-founder of Lucid Solutions
Lucid Solutions email metrics
Lucid Solutions has achieved a 60% average open rate and a 12% average click rate across its transactional email sends. These results reflect consistent inbox placement rather than luck. For transactional email, where messages like account confirmations, password resets, and system alerts are expected and time-sensitive, a 60% open rate signals that emails are reliably reaching inboxes and that recipients trust the sender enough to act on them. These figures have held as the company has scaled its user base, reinforcing Lance's decision to keep Elastic Email as the core of their email infrastructure rather than switching to a larger, more complex platform.
Elastic Email - the go-to email delivery platform of Lucid Solutions
When Lance was looking for a reliable transactional email platform, he came across Elastic Email. He also looked at a few well-known platforms like SendGrid or Mailgun. In the end, he was convinced that Elastic Email is the best option thanks to the best balance of cost, features, and simplicity, the pricing transparency, and straightforward API. All of this showed that Elastic Email is a platform that truly understands developers.
I wanted a solution that was developer-friendly but not overly complicated or bloated, and Elastic Email consistently appeared as a reliable, practical choice."
After choosing Elastic Email, reliability is what convinced Lucid Solutions to keep using the platform. Lance and Lee realized that their emails consistently arrived in inboxes with good deliverability and hardly any issues.
[Elastic Email] eliminates uncertainty, so I don’t have to worry about email delivery or missed critical communications. This frees up time and mental space, allowing me to concentrate on developing better products for clients.”
What is more, Elastic Email scales with Lucid Solutions. The company managed to expand user numbers without changing email infrastructure, as Elastic Email API works perfectly even with a bigger user base and usage.
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Using Elastic Email in practice
Elastic Email is integrated into applications of Lucid Solutions and is used for transactional emails. These include:
- Account creation
- Sending invoices
- Daily transactional data reports to business managers
- Password resets
- System alerts
- Occasional client-specific notifications
Lance praises Elastic Email’s reliability, deliverability, and straightforward template management as key features for his business. He uses webhook notifications to track activity and maintain system visibility. Email logs are also an essential functionality of Elastic Email that he uses. In practice, Lance logs in twice a week to the activity log to look through any bounces and review email performance.
Main Elastic Email features used by Lucid Solutions
API Documentation
API Documentation gives you the necessary guidance, samples, and parameters to integrate your software with Elastic Email API and start sending emails.
Learn moreEmail Logs
Email activity logs give you all insights about your email performance, including sending status, engagement, and delivery insights.
Learn moreWebhook notifications
Webhooks provide you with notifications about all email events, including sends, opens, clicks, bounces, and unsubscribes, all in real time.
Learn moreLucid Solutions case study - conclusion
The success story of Lucid Solutions shows that Elastic Email API helps them handle email communication on a daily basis. With an easy-to-integrate, affordable, and dependable email delivery engine integrated into their applications, Lance and Lee manage to handle transactional emails no matter how big their user base and usage are. Just like they say, using Elastic Email “is like having a reliable courier service for your app: it quietly delivers exactly what you need, when you need it, without fuss”. If you want to read more success stories of our customers, check out the case study category of our blog.
FAQ
Is Elastic Email API suitable for custom software applications?
Yes. Elastic Email's API is built for programmatic email sending. As a result, it suits software studios, SaaS products, and web applications sending transactional email at scale. In addition, the API supports RESTful HTTP requests and webhook notifications for real-time event tracking. Furthermore, pre-built libraries are available for 12 languages, including PHP, Python, JavaScript, C#, Go, Java, and Ruby. For example, Lucid Solutions uses it as the email backbone across all their client applications. Consequently, it handles everything from account creation emails to system alerts, no dedicated email operations team required.
How does Elastic Email compare to SendGrid for transactional email?
Both platforms support transactional email via API, but they differ in complexity and pricing structure. SendGrid is a larger platform with a broader feature set, which can make it feel over-engineered for smaller development teams or studios managing multiple client applications. Elastic Email offers a simpler API, more transparent per-email pricing, and a lower barrier to getting started. Which is why Lance at Lucid Solutions chose it over SendGrid after evaluating both. For developers who need reliable delivery without navigating a complex dashboard or unpredictable pricing tiers, Elastic Email is the more straightforward option.
Does Elastic Email support webhooks for email event tracking?
Yes. Elastic Email's webhook system delivers real-time notifications for email events including sends, opens, clicks, bounces, unsubscribes, and spam complaints. Each event posts a payload to a URL you specify, allowing you to log activity, trigger downstream actions, or monitor delivery health directly within your application. Lucid Solutions uses webhooks as part of their system monitoring workflow, logging email activity to maintain visibility across client applications without needing to check the dashboard manually for every event.
Can Elastic Email scale with a growing SaaS or software application?
Yes. Elastic Email's API pricing scales with email volume rather than requiring infrastructure changes as your user base grows. Lucid Solutions expanded their client base and user numbers significantly without modifying their email integration — the same API setup that handled their early sends continues to handle a larger volume without configuration changes or plan migrations. For software companies that want to set up email once and have it scale transparently in the background, this predictability is a core advantage.
What types of transactional emails can be sent through Elastic Email's API?
Any email generated programmatically as part of an application workflow — including account creation confirmations, password resets, invoice delivery, system alerts, daily operational reports, and client-specific notifications. Lucid Solutions sends all of these through Elastic Email's API across the custom software applications they build and manage for clients. The API supports both individual sends and batch sending, with full delivery tracking available through email logs and webhook notifications.
How developer-friendly is the Elastic Email API?
The Elastic Email API uses standard RESTful conventions with API key authentication, making it straightforward to integrate into any backend stack. Pre-built libraries are available for 12 languages, full API documentation is publicly available at elasticemail.com/developers/api-documentation, and the platform includes email logs and webhook support for observability without additional tooling. Lance at Lucid Solutions specifically cited the API's simplicity as the deciding factor — he needed something developer-friendly but not over-engineered, and found Elastic Email hit that balance better than the alternatives he evaluated.
Ula Chwesiuk
Ula is a content creator at Elastic Email. She is passionate about marketing, creative writing and language learning. Outside of work, Ula likes to travel, try new recipes and go to concerts.
