The recent price increase introduced by Kit (formerly ConvertKit) is not good news for content creators. But the higher prices are not the only changes this Idaho-based company prepared for us. First and foremost, Kit decided to remove the 0-300 subscriber tier that used to cost between $9-$15/month. The pricing change also affects existing users, who are now required to pay $39/month (with a subscriber limit of 1,000). If you’re now experiencing the price increase and want to switch the tool, or you’re not a Kit user, but you’re looking for an email marketing platform, we would like to show you the 6 best Kit alternatives in 2025.
Table of Contents
- TL;DR - Best Kit alternatives in 2025
- Kit’s price increase
- Kit Alternatives
- Best Kit alternatives - wrapping up
- FAQ
TL;DR - Best Kit alternatives in 2025
Kit raised its Creator plan prices from $29 to $39/month (1,000 subscribers) in September 2025 and removed its lowest-tier plan. Six strong alternatives worth considering:
- Elastic Email (affordable, forever-free plan, built-in monetization),
- MailerLite (generous free plan, beginner-friendly),
- Sender (feature-rich, transactional + marketing email in one),
- Brevo (all-in-one with SMS and CRM),
- ActiveCampaign (powerful automation, extensive integrations),
- Flodesk (design-first, flat-rate pricing through November 2025).
Kit’s price increase
According to the press release from September 8, 2025, Kit’s price increase took effect immediately for new customers. Current customers experience the price change as of October 15, 2025. As for the exact numbers, the Creator plan starts at $39/month for up to 1,000 subscribers, whereas the Creator Pro plan starts at $79/month for up to 1,000. In the past, you used to pay $29/month and $59/month, respectively, for the same number of subscribers. Kit decided to keep the Newsletter (free) plan offering up to 10,000 subscribers, 1 basic visual automation, 1 email sequence, and 1 user, which seems limited for active users.
Number of contacts |
Kit's Creator plan (previous price) |
Kit's Creator plan (current price) |
Kit's Creator Pro plan (previous price) |
Kit's Creator Pro plan (current price) |
|
1,000 |
$29 | $39 | $59 | $79 | |
3,000 |
$49 | $59 | $79 | $99 | |
5,000 |
$79 | $89 | $111 | $139 | |
10,000 |
$119 | $139 | $67 | $189 | |
15,000 |
$149 | $169 | $209 | $249 | |
20,000 |
$179 | $189 | $251 | $269 |
Kit Alternatives
Without further ado, let’s take a look at the best Kit alternatives to consider if you’re looking for an email marketing platform for content creators.
1. Elastic Email Marketing
Elastic Email's Email Marketing product is a powerful and scalable solution tailored to the needs of businesses and creators looking for a convenient, feature-rich, and affordable email marketing platform.
- Affordable pricing (starting at $29/month)
- Forever-free plan (1,000 contacts and 3,000 emails/month)
- Advanced AI Email Designer and Templates Gallery
- Unlimited Automation and Segmentation
- Paid Newsletters and Checkouts
When you choose Elastic Email, you pay only $29/month for the Email Marketing plan, which allows you to send up to 37,500 emails per month and manage up to 2,500 contacts. That is significantly less than what you’d pay for Kit, with a vastly higher contact limit! Elastic Email also offers a free tier where you can test features from the Starter plan, add up to 1,000 contacts and send 3,000 emails/month (with the 100 emails/day limit).
If you want to monetize your content and sell digital products online or run paid newsletters, Elastic Email Marketing is there for you. You can easily set up checkouts and paid newsletters directly within the platform. In contrast, Kit allows you to monetize your content, but their pricing scales aggressively as your subscriber count grows.
Another huge advantage of Elastic Email is the comprehensive suite of tools included in the $19/month plan. You get access to an intuitive AI Email Designer, a rich Email Templates Gallery, a Campaign Creator, and a Landing Page Editor. You can also build Signup Forms to grow your audience effortlessly.
Elastic Email Marketing also offers robust Email Automation. You can create automated workflows to send personalized campaigns based on various triggers and nurture your audience automatically with perfectly timed emails.
2. MailerLite
- Generous free plan
- Affordable pricing
- User-friendly interface
MailerLite is also a great option if you’re looking for a Kit alternative. It offers a generous free plan with up to 500 subscribers and 12,000 monthly emails. MailerLite’s free plan includes a website and landing page builder, surveys, and marketing automations. You can also test out premium features for 14 days, and when you decide to upgrade your plan, the pricing is still affordable but more expensive than Elastic Email’s Creator Suite. MailerLite is also known for its clean and intuitive user interface, which makes it a good choice for beginners who want to get started with email marketing without a steep learning curve.
3. Sender
- Feature-rich email marketing platform
- Transactional emails and newsletters
- Affordable pricing for growing businesses
Sender is another strong Kit alternative for small and growing businesses that want a feature-rich email marketing platform. It combines newsletter tools, bulk emailing, and transactional email capabilities in one platform, making it an ideal option for teams that want to manage different types of email communication without relying on multiple tools. Sender is also known for its user-friendly interface, which helps you get campaigns up and running quickly, even if you don’t have advanced technical skills. Another major advantage is its pricing, which is among the most competitive in the industry, making it a solid choice for businesses that want strong functionality without stretching their budget.
4. Brevo
- All-in-one marketing platform
- More advanced marketing automation
- Pricing based more on emails sent, not contacts
Brevo is a great option if you’re looking for a tool that offers more than just email marketing, as it also offers SMS messaging, a live chat widget, and a robust CRM system. Also, Brevo offers more sophisticated and powerful automation workflows. It allows for the creation of complex, multi-step user journeys and the tracking of a wider range of customer actions. But, it requires a marketing approach and technical knowledge in comparison with Elastic Email. Another advantage of Brevo is that its pricing is more focused on email sending limits rather than the number of contacts. When you’re sending more than 20,000 emails/month, you can add an unlimited number of contacts to your account.
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5. ActiveCampaign
- Strong automation feature
- Robust reporting
- More integrations
ActiveCampaign is widely recognized for having a powerful and flexible marketing automation platform. Creators can build highly complex and dynamic automations based on a wide range of triggers. It also provides in-depth reporting that shows which emails drive sales. Another advantage of ActiveCampaign is its integrations. Offering almost 1,000 integrations and apps that give you flexibility when your stack is more complex. But, it might be overwhelming - in Elastic Email Creator Suite, you can find all essential integrations your brand needs.
6. Flodesk
- Strong design and aesthetics
- Flat-rate pricing for unlimited subscribers (until November 28, 2025)
- Intuitive user interface
The last Kit alternative is Flodesk, which stands out with its beautiful, aesthetically pleasing templates and its intuitive, design-first builder. Flodesk also offers simple, flat-rate pricing for unlimited subscribers and emails, at least until November 28, 2025. Later on, it will introduce tiered pricing based on the size of the email list for new customers. For now, users can scale their list without worrying about their monthly bill increasing. But, unlike Elastic Email Creator Suite, Flodesk doesn’t offer contact list management. Contacts added are visible as “All subscribers” or segmented according to your needs. But, this platform is also exceptionally easy to use, with a minimalist and elegant interface that makes it a joy to work with. It removes the complexity often found in email marketing, allowing creators to focus on their content and design.
Best Kit alternatives - wrapping up
As you can see, there are a lot of great options when you’re looking for a Kit alternative. Its price increase may be your motivation for a change to something better and more useful. Regardless of what you are looking for in an email marketing platform, we hope that this ranking has given you an idea of the options available and will help you make the right decision for you and your brand.
FAQ
Why did Kit increase its prices?
Kit (formerly ConvertKit) raised prices effective September 2025 for new customers, with existing customers affected as of October 15, 2025. The Creator plan increased from $29 to $39/month and Creator Pro from $59 to $79/month, both for up to 1,000 subscribers. Kit also removed its lowest-tier plan for the 0-300 subscriber range.
What's the cheapest Kit alternative?
Elastic Email offers a forever-free plan (1,000 contacts, 3,000 emails/month) and paid plans starting well below Kit's post-increase pricing, making it one of the more affordable options among the alternatives covered here.
Does Elastic Email offer a free plan like Kit's Newsletter plan?
Yes. Elastic Email's free tier includes up to 1,000 contacts and 3,000 emails per month (with a 100 emails/day limit), letting you test core features before upgrading.
Can I monetize a newsletter with an Elastic Email alternative to Kit?
Yes. Elastic Email supports paid newsletters and checkouts directly within the platform, similar to Kit's monetization features, without the same aggressive price scaling as your subscriber count grows.
Which Kit alternative is best for advanced automation?
ActiveCampaign and Brevo are generally considered the strongest options for complex, multi-step automation workflows, though both require more technical setup than Elastic Email's more streamlined automation builder.
Ula Chwesiuk
Ula is a content creator at Elastic Email. She is passionate about marketing, creative writing and language learning. Outside of work, Ula likes to travel, try new recipes and go to concerts.
