How Can Email Marketing Help Egyptian Businesses Reach Their Target Audience More Effectively?

Table of Contents

• What types of businesses in Egypt can benefit from email marketing?
• Email marketing will unlock your potential – the ultimate key to success

Email marketing creates relationships, is affordable, adaptable, simple to use, and, most importantly, motivates your audience to act!

Email continues to be the most popular method of communication and produces marketing outcomes beyond the reach of most other platforms.

What types of businesses in Egypt can benefit from email marketing?

Nearly all Egyptian businesses stand to gain from it.

Take the e-commerce industry, for instance. Online retailers want ongoing communication, whether about new promotions or monthly updates, as these drive traffic to their websites and turn visitors into buyers.

Local Businesses: Any establishment with a physical location, including shops, eateries, and salons.

Email campaigns can aid in promoting their offerings.

B2B Companies: Email marketing is still crucial for companies that sell to other companies rather than consumers.

It contributes to increasing brand recognition, producing quality leads, and establishing the business as a leader in the field, all of which increase sales prospects.

Top Email Marketing ROI Statistics Worldwide in 2023 show the importance of Email Marketing as an essential digital tool for business growth:

• Generate $42 for Every Dollar Spent. 

• Mobile Devices Account for About 60% of Email Opens Used by 64% of Small Businesses email marketing to reach their customers.

• 89% of marketers use email as their primary lead-generation channel.

• 82% of marketers worldwide use email marketing.

• 99 % of email users check their email daily.

• Professional marketers have seen a 760% increase in revenue by building email lists and using email campaigns.

• Half the world's population has email addresses, generating 4.3 billion accounts worldwide.

• 4 out of 5 marketers say they would rather quit social media than email marketing.

Email marketing will unlock your potential – the ultimate key to success

Your company can interact with its audience and develop relationships that may increase sales by sending targeted emails with pertinent content.

Email Marketing Services allow you to easily contact your customers by sending “email campaigns” to mailing lists defined for specific customers and provide you with comprehensive reports about your campaign.

It might be challenging for small Egyptian firms to implement marketing tactics.
because funding a significant marketing effort is beyond the means of small firms.
This will make it challenging to establish a marketing plan that will work for a small firm on a limited budget and produce the required outcomes.

Another obvious marketing tactic for Egyptian small businesses is email marketing.
Distribute promotional emails with pertinent, worthwhile, and helpful content to your target audience.
As a result, brand awareness, trust, and consumer loyalty will all rise.
It will also assist in bringing in new business and persuading current clients to make additional purchases.

Through the Egyptian Ministry of Communications and Information Technology (MCIT) and the IT Industry Development Authority (ITIDA), the Egyptian government has actively developed and encouraged domestic digital capabilities and positioned Information technology as the foundation of economic development and foreign investment.

Ultimately, marketing via emails can play a central role in a company's marketing strategy, helping it build customer relationships and keep them engaged between purchases.

As an email marketer, you are a guest in your customer's inbox; This allows you to connect with them on a more personal level.

Accept the digital era, or risk falling behind!

And if you'd like to learn more about our dedicated offer for Egyptian businesses, please visit our page.

Silvana Emad

Silvana Emad is a regional marketing lead in Egypt at Elastic Email , she's a professional marketer with a success track record in the software & technology industry. Outside work in her free time she is a painter , documentary photographer and a self taught Egyptologist.