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How is Elastic Email helping Poptin fly?
What is Poptin?
Poptin is a lead capture platform that helps website owners convert more visitors into leads, subscribers, calls, and sales.
With Poptin you can create popups, forms, and widgets that will help you grow your email list, recover your cart abandonments, and capture more leads from your digital assets.
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How does Poptin.com look and feel?
It is simple, yet powerful. You need literally no coding skills to take advantage of custom pop-in messages on your website. And they can serve multiple purposes. It is much more than just collecting emails for newsletters, or getting leads to your sales funnel.
The whole experience of creating a first Poptin is quite pleasant and self-explanatory. The creators did a great job here, keeping things simple and introducing you to everything one short step after another preventing you from getting lost or confused.
"They created an exit-intent pop-up for one of their clients and that same month his sales skyrocketed by 35%." - as described in Huffington Post
Why does Poptin need an email service provider?
Poptin needs an email service provider for several reasons:
1. Send our users onboarding email to our products and other transactional emails (billing, settings etc.)
2. Send our users the leads they capture (and it is a lot!)
3. Our users can send an autoresponder message to those leads
What does Poptin need Elastic Email for?
Poptin.com took the market by the storm. An important element to their success was a deep knowledge of the marketing industry and creating an innovative product that many people were looking for. It caught the attention, among other services, of Product Hunt which made traffic skyrocket with enormous demand. Thanks to the well thought out strategy of the company owners, they managed to keep the fire going and built solid a customer base.
In situations like this, it is really important that the products you're using are able to develop with you. Elastic Email is a good fit for small companies, since when the opportunity arises and you grow rapidly, your email service scales accordingly and with no hiccups. In moments of high traffic it would be enough for one simple thing to go wrong to waste it all. This is why it is worth it to choose your ESP wisely.
Poptin is using emails not only to communicate with their customers but also as a feature of their product. This feature allows them to send messages to leads that are generated through Poptin for it's customers
"Elastic email has probably one of the highest email deliverability rates on the market. Besides this, the pricing is very affordable and scalable, the API is documented and easy to use, and the editor works great too." - Tomer Aharon
Co-founder of Poptin
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