13 AI Tools for Content Creators You Need to Know

In this article, we’ll show you 13 cutting-edge, best AI tools for content creators designed to empower them across various disciplines, from writing and visual design to audio production and social media management.

AI Text Generation

Words are the foundation of attractive and attention-grabbing content. Whether it’s a blog article or a social media post, crafting engaging and effective copy can be time-consuming and challenging. AI text generation tools can become your new secret weapon for turning ideas into impactful texts. 

You can use AI tools for content creation to brainstorm your ideas, create drafts, and better organize or refine your content. Remember you can also ask AI to do a grammar check of your text, optimize it for SEO, or help you target a specific group by adjusting the vocabulary and formality. Treat AI as your personal assistant who you can always ask for help, boost your creative output and save time.

However, keep in mind that you’re the content creator, so generative AI should be treated as a collaborative writing partner, not a replacement. Whatever generated content you get, always review and personalize it to maintain a valuable and unique voice.

Gemini

Gemini by Google is perfect for bloggers, journalists, or professional writers. This tool stands out for its sophisticated understanding and generation capabilities. You can use Gemini to brainstorm article ideas, generate initial draft outlines, overcome writer’s block, or provide research summaries. 

Gemini is available on a free plan, but there’s also an option to upgrade for $19.99/month. In the Advanced version, you can use the Deep Research option and create so-called Gems for customized help. They are custom AI assistants you can create by defining their purpose, goals, and behavior. As a result, you won’t have to add these details at the beginning of each new prompt. 

Open AI ChatGPT

ChatGPT offers incredible versatility as one of the best AI content creation tools. Writers, marketers, or social media creators can find it extremely useful. You can use it to help with content research, create first drafts of blog posts, provide writing suggestions and improvements, or generate social media post ideas. You can also use ChatGPT to adapt your writing to various styles and tones.

The tool is available on a free tier providing basic capabilities, but you can upgrade to the Plus plan for $20/month. The paid version provides enhanced access to the tool with faster responses and priority features. You also get access to ChatGPT 4, which delivers advanced performance and is characterized by superior understanding and contextual processing.

Jasper

Jasper can be a perfect tool for content marketing. It can help you generate new content ideas and transform them into high-quality text in seconds. This tool is great for marketing-focused writing, especially when combined with AI-generated content strategies.

It can help you generate copy for ads, create templates for social media posts, draft blog posts, or create email marketing content. You can even use it beyond text generation - to research your target audience, perform a content audit, or plan a content calendar. Jasper is a paid tool, starting at $39/month, but you can test it for 7 days on a free trial. 

Image and Video Generation

If you’re not a professional graphic designer, but you earn a living by creating content, AI image and video generation tools can be a lifesaver.  You can still produce stunning visuals even without extensive design skills or external help. From generating unique stock photos to crafting beautiful video effects, these AI content creation tools are transforming how you tell your story through visuals.

Freepik AI Suite

Freepik AI Suite provides easy access to AI-generated images and editing features. You can use it to generate custom stock photos or graphics for blog posts and social media. The tool offers a free plan with limitations, and paid plans starting from $5.75/month or $69 if billed annually. 

Create images, videos, audios, or even icons by simply typing in your prompt and adjusting it to your needs. But the possibilities of Freepik don’t end here. It also offers tools like AI design features for enhanced content creation. Easily edit photos by upscaling or enhancing them, removing or changing the background, expanding the image, or removing objects and people. 

Pimento

Pimento allows users to create visual content with AI. You can use it to create marketing assets, illustrations, designs, icons, or characters. It also provides AI-powered image editing to transform the background, remove or replace objects, change image style, or upscale it.

The tool is available in the free version with limitations and watermarked images to test the platform, but you can easily upgrade to one of the paid plans, starting at $15/month if billed annually ($19 if billed monthly).

Runway ML

Runway ML empowers creators to generate and edit videos with AI, offering tools for motion graphics, visual effects, and even short video clip generation. You can use Runway ML to create eye-catching visual effects or generate unique video transitions. Simply type in your prompt, for text-to-video generation, that includes all the important information like scene description, camera movement, lighting, atmosphere, etc., and generate videos in seconds. You can even add an image or a video as an asset for your project the tool can work on.

Create product shot animations, expressive characters, special effects, and whatever your imagination will allow. Runway ML is available in a free version with limitations like watermarks, so you can test its features and capabilities. There are various paid plans, depending on your needs, which start from $12/month if billed annually ($15/month if billed monthly).

Heygen

HeyGen is an amazing tool for creating AI-powered videos, specializing in generating videos with realistic AI avatars from text. You can choose what your avatar should look like and what you want them to say, utilizing the best AI content creation techniques. Adjust emotions and tone of voice to come up with an avatar that truly expresses your intentions.

Thanks to multilingual video creation, you can generate video in almost any language - you can choose from 70+ languages and 175+ dialects. Reach your global audience with ease! Speaking of multilingual content, if you or another real person appears in your videos, you can easily translate them with lip sync while retaining the speaker’s original voice. 

Imagine being able to create engaging social media video content without extensive skills or substantial amounts of time. As a result, you generate consistent and professional video content. HeyGen is available on a basic free plan, but you can easily upgrade to paid plans starting at $24/month if billed yearly ($29 if paid monthly) to unlock more features.

Synthesia

Synthesia enables creators to generate AI videos with realistic avatars, simplifying the video production of training videos, explainer videos, and localized content. As they say - from ideas to videos in minutes. All you need to do is create your script (in any language), so the tool can generate your video. Then, you customize it by adjusting the avatar, colors, fonts, and layouts. 

It’s a perfect tool for creating engaging training or explainer videos in multiple languages. Synthesia is available on a free plan with limited capabilities and on paid plans starting from $18/month billed annually (or $29/month billed monthly). 

Audio and Voice Tools

Audio content is booming, from podcasts and audiobooks to voiceovers and sound design. However, producing high-quality audio can be technically demanding. AI audio and voice tools are simplifying this process, offering features like AI-powered transcription, voice cloning, and audio enhancement. Whether you're a podcaster, video creator, or audio engineer, these tools can elevate your audio content to professional standards.

ElevenLabs

ElevenLabs is a software company that specializes in AI-powered voice technology. Their tools are designed to create realistic, human-like speech. EvenLabs can convert written text into spoken audio, producing remarkably natural-sounding voices. It goes beyond simple text reading by analyzing context, allowing for appropriate tone, emotion, and emphasis.

You can also use their Voice Cloning to create digital replicas of voices. This feature can be used to maintain consistent voice branding, create personalized audio, or even preserve unique voices. EvenLabs also supports a wide range of languages, allowing creators to reach global audiences with authentic-sounding speech.

As a content creator, you can use EvenLabs to create professional-sounding voiceovers for YouTube videos, explainers, and other video content. You can also generate high-quality narrations for audiobooks and podcasts while maintaining consistent audio quality and creating engaging listening experiences. Another option is to dub content into multiple languages while preserving the original speaker's emotional tone. The platform is available in a free plan to try out the most advanced AI audio but offers paid plans starting from $5/month ($4.17/month if billed annually).

Descript

Descript is a powerful audio and video editing software that stands out due to its unique text-based editing approach. Its core functionality is text-based editing. It transcribes audio and video files, allowing users to edit them by manipulating the text. Deleting words from the transcript removes the corresponding audio/video segments. This dramatically simplifies the editing process.

Beyond text-based editing, Descript offers traditional audio and video editing tools. It supports multi-track editing, allowing for complex audio and video arrangements. You can enjoy various AI-powered features like filler word removal, studio sound that reduces background noise and improves clarity, or Overdub which allows users to create AI-generated voiceovers, including the ability to synthesize their own voice.

You can use it for podcasts and video editing, as well as creating clips and video captions for social media posts. You can even go further and create online courses with the help of Descript. The tool is available on a free plan to get started with your creative journey, but you can easily upgrade to one of the paid plans starting from $19/month ($12/month if billed yearly).

Murf.ai

Murf.ai provides realistic AI voices for text-to-speech applications, enabling creators to generate voiceovers for videos, podcasts, and audiobooks. Text-to-speech generation allows users to convert written text into spoken audio with a wide selection of AI voices. You can choose from a diverse library of voices in multiple languages and accents to reach global audiences.

As a content creator, you can use Murf.ai to create voiceovers for YouTube videos, explainer videos, and promotional videos. It’s perfect for tutorials, presentations, and educational content. You can also use it for podcast production - produce professional-sounding intros, outros, and segments for podcasts.

Murf.ai can also be used to produce audiobooks or e-learning materials. Generate voiceovers for online courses, training modules, and educational videos. The platform offers a free plan to test out the tool features, and you can choose one of four paid plans starting from $19/month if billed annually ($29/month if billed monthly).

AI Social Media Management

Managing a successful social media presence requires constant content creation, scheduling, and engagement. AI social media management tools are designed to streamline this process, offering features like AI-powered content generation, optimal posting time prediction, and detailed analytics. These tools empower creators to save time, maximize reach, and build a stronger online community.

Simplified

Simplified offers an all-in-one platform for writing, design, video, and social media management, including AI-powered social media content generation and scheduling. AI Writer helps you turn ideas into blog posts, essays, and articles. AI Design, in turn, can be used to create images, presentations, thumbnails, and ads. AI Video empowers you with tools to generate videos, clips, voiceovers, and subtitles for your videos.

This tool also has social media management tools making it a complex help in your content creation and planning. Create a schedule for your social media presence and generate posts according to your plan. Generate tweets, hashtags, YouTube tags, carousels, memes, quotes, shorten your URLs, and find the best time to post. 

Manage all your social media messages, comments, and mentions from one screen - Social Inbox. Measure clicks, likes, impressions, and other insights in Social Media analytics. Simplified is available on a basic free plan to test out its functionalities, but you upgrade your plan starting from $29.99/month ($20/month if billed annually).

Later

Last but not least, we present you Later. It focuses on visual social media planning and scheduling, offering AI-powered features like optimal posting time prediction and analytics. Later allows users to plan and schedule posts across various social media platforms, including Instagram, TikTok, Facebook, Pinterest, LinkedIn, and X. It also provides a visual planner that allows users to preview their feed and arrange posts to create a cohesive aesthetic.

Later offers a wide range of useful features. The media library allows you to store and organize photos and videos, making it easy to access and use content for posts. The platform offers hashtag suggestions to help creators reach a wider audience and increase the visibility of their posts. Later also has tools to help find and manage UGC. This helps creators to utilize content created by their fans and customers.

After creating and scheduling, Later provides insights into social media performance, helping creators understand what content resonates with their audience. This data can be used to refine content strategies and improve engagement.

As a content creator, you can plan and post your posts consistently, save time to focus on creating high-quality content, and analyze social media analytics to understand audience preferences and tailor content accordingly. Later offer a 14-day free trial to get to know the tool’s capabilities. Paid plans start at $25/month ($16.67/month if billed yearly).

AI Tools for content creators - wrapping up

AI tools are revolutionizing the content creation landscape, offering unprecedented efficiency and creativity. By exploring and experimenting with these tools, creators can unlock new possibilities and streamline their workflows. From AI-driven text generators that refine our words to visual platforms that unlock boundless creative possibilities, and from audio enhancers that polish our sound to social media managers that amplify our reach. Not only do they represent technological novelties, but they also show the fundamental changes in how we produce content.

As we mentioned earlier, these tools are not meant to replace human creativity but to augment it. They offer creators the ability to overcome limitations, streamline workflows, and focus on the strategic and artistic aspects of their work. Imagine the time saved by automating repetitive tasks, the new dimensions added to your projects by AI-generated visuals, and the expanded audience you can reach through AI-optimized social media strategies.

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Ula Chwesiuk

Ula is a content creator at Elastic Email. She is passionate about marketing, creative writing and language learning. Outside of work, Ula likes to travel, try new recipes and go to concerts.