by Anna Wybieralska Nov 20, 2016

Learn more about types of emails that marketers should not send.

Discover 5 types of emails that marketers should not send.

1. Email that doesn't comply with the law

Many countries have laws in place that have clear guidelines for email senders. The PECR, CAN-SPAM, and CASL are common examples.

These laws outline the very basic requirements that must be included in every email such as identification information, unsubscribe mechanisms and expressed consent from your contacts that confirm that they have agreed to receive mail from you. Senders who don't follow these guidelines may be found liable, face prosecution and will likely also upset their email recipients.

2. Unsolicited Email

Email campaigns that are the most successful have one thing in common, they are sent to contacts that have agreed to and are expecting to receive mail from that sender.
Senders need to establish a system of double opt-in confirmation when collecting new addresses.
Senders need to ensure that any subscriber wishing to unsubscribe can do so easily and quickly.

3. Emails with bad/suspect content (phishing, spam words)

If your subject line, content or format look or sound like spam or phishing emails then it's a lot more likely to end up in the spam folder or rejected by recipient servers outright. Any similarity to a company or service that does not belong to you can mean your mail gets stopped. In addition, spam trends change regularly, you may be using a particular phrase in your email one week and it might become a problem the next, so you need to review your mail format regularly to ensure that your mail is not resembling a known phishing or spam email. The recipients' safety should always be a priority. 

4. Emails with mistakes

Double check your emails before you send. An email that is poorly formed has spelling mistakes or incorrect data can really affect the success of your current and future campaigns. Take the time to make sure you're sending beautiful emails that provide your contacts with value.

5. Marketing email with attachments

Unfortunately, even if you're sending legitimate attachments, your mail may automatically be filtered into the spam folder. Adding attachments is the typical protocol for spammers and phishing attacks and many subscribers will not trust mail that includes them.

If you have any questions, contact our support team, we can help you evaluate your mail for any of these (and more) problems!

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Anna Wybieralska

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