by Anna Feb 10, 2017

Learn more about email marketing mistakes that can damage your campaigns no matter how good they are.

Email marketing mistakes to avoid

Want to create effective email campaigns? This article will tell you what email marketing mistakes to avoid!

You are not clear about what you want

Sometimes senders put everything into one email campaign. But remember that too much information in one email can disengage readers because they become overwhelmed.

You didn't get permission before sending your emails

Want to play with the really successful email marketers? Professional, prosperous email marketers use double opt-in. If you want to be taken seriously, have a strong brand or following, have long-term staying power, and growth potential, then you're going to confirm your contacts.

Too long messages

People tend to scan emails quickly if they include too much information or are not formatted with the reader in mind (titled paragraphs, changes in font size, using bold highlights, etc) then your message isn’t going to translate.

Broken links or images

Imagine that your subscriber has opened your email in anticipation only to find that when they follow up by clicking a link - it takes them to the wrong information or a page that isn't accessible. Not only is this disappointing to your reader, but emails with broken links are also more likely to filter as spam. So check everything twice before you decide to send your emails.

The same emails for everyone

Your subscribers have names. They are individuals! While it's handy to set up triggered mail or send out generic information, a little bit of personalization can go a long way. Keep the mail relevant to your subscribers and show appreciation for their individual interests and needs.

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A marketing minded individual with a heart for a deeper story. When I am not at work, I co-create non-profit projects, play tennis or explore Instagram.

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