How many times have you heard that email marketing is a slowly dying channel? Let us guess— too many times! But it’s 2024, and email marketing is still one of the most powerful avenues for building a lasting relationship with your audience. And if you are selling or thinking about selling goods online, there is good news - people are three times more likely to purchase from email marketing than social media!
For creative businesses like yours, email marketing can be a very powerful tool that helps you engage your followers and turn them into loyal subscribers. It also allows you to communicate directly with those who want your content. So, let’s dive into a set of proven tips on how to start or master email marketing for creators like yourself.
Choose the right platform
When you type the phrase “email marketing for creators” into your browser, you will find many results suggesting the best platform for your needs. Before choosing an email service provider, take a moment to consider what you want to achieve with the platform. Do you want to start building your audience? Do you want to create modern and aesthetically pleasing content? Or maybe you want to automate your communication? You’ll need to determine your unique needs before making your choice.
From our experience, the most important factors to consider are:
- Easiness of use
- Great deliverability rates
- A simple yet powerful set of tools
- Affordable pricing
While there are many products to choose from, Elastic Email has all of that and more. We have over 14 years of experience in email marketing and delivery with tens of thousands of customers who are happy with the results they get when using our services. We’ve got your back so you can focus on what matters most - your business. When you need assistance, our experienced support team agents are available 24/7
to help you achieve your goals. You don’t need to take our word for it - see for yourself what our happy customers have to say about us!
Start growing your subscriber base
You probably already have followers on your social media channels. They are a great place to start when building your audience. You can convert them into subscribers, opening up a direct line of communication with them. If you don’t have a clue where to start, we will help you out.
At Elastic Email, we have two powerful features that help you gather subscribers. You can build a full-page web form or a beautiful landing page—the choice is yours, but both options allow you to showcase your brand and start building your audience. Once you have your web form or a landing page, you can share it across your social media channels and let your community know they can hear from you directly by subscribing to your new channel - email newsletter.
Remember about your content strategy. If you post the same content via social media and email marketing, your audience may not be interested in subscribing to your newsletter. But if you offer something unique and incentivize them with special discounts, some kind of freebie, or free downloads - it may help you grow your contact lists faster than you think. The more value you provide to those who subscribe, the more likely they will stay with you and may even promote your channel across their media.
Effortlessly manage your list
Once you have many subscribers, consider your list hygiene as well. It is important for good email delivery and can help you avoid frustration among subscribers who get your emails even if they don’t want to. We already wrote a handy guide on creating an email list, so feel free to read it for additional advice on email marketing strategies.
If you don’t want to dive into the article we mentioned, here are a few simple tips to help you get started properly managing your email list:
- Remember you will need to verify that your audience gave you consent to email them with your content. You can use double opt-in web forms, so your subscribers must confirm their email addresses before receiving any emails from you.
- Keep your email list clean to improve your email deliverability. Review your list regularly and remove inactive or invalid email addresses. If you want to verify many email addresses at once, you can take advantage of our Email Verification Service to see the condition of your contact lists.
- Segment your audience for better results. It may be tough to segment subscribers right after they subscribe. But the more emails you send, the more information about your subscribers you will have. Look at them and think about patterns. Your contacts will have something in common for sure. You could segment them based on their interests and any custom fields you add to your contacts. You can also segment your subscribers based on age or demographics. Once you set this up properly, you can personalize your content, and your audience will feel more valued.
Focusing on these tips will engage your contacts more with your brand, ultimately leading to better results and a more successful business.
Automate your communication
We know you are busy. You create content, maintain your social media presence, and manage your business. So, with this in mind, we built a feature that takes care of your email communication even when you sleep. It’s called email automation.
As an internet user, you’ve likely registered for many services. All those welcome or thank you emails were automated, so you received them right after you signed up. With our email Automation tool you too can welcome all of your new subscribers with a nice, fully automated email template. And that’s just scratching the surface of email automation.
The welcome series is just one idea for utilizing this feature. Let automation work for you. It can run an onboarding sequence if you offer a product or service, it can upsell or cross-sell, it can deliver simple rewards emails, or even transform cart abandonment into successful purchases. Automation can be a real boost to your business operations. If you want to learn more about it, read the entire article dedicated to email marketing automation.
Track your email marketing performance
Once you have invested the effort into building channels to grow your audience and designing engaging and valuable content, you will probably want to know how successful you are and what you can optimize to get even better results.
To help you with this goal, we built a powerful, real-time analytics feature. It’s an essential tool for creating successful email marketing strategies for creators like you. There are many numbers that you can monitor. However, depending on your email campaign goals, you will want to focus on different metrics. If you want to check the success of your email subject lines, you should probably look at the open rate. If you want to see whether your CTA works, your click rate may be an answer. We put all the metrics and stats together in another guide so you can closely look at them and review them routinely.
You may feel overwhelmed with the number of suggestions you read in this blog. But once you get started, you’ll realize it’s easier than you think. And the best part is that you don’t need to pay for our services if you are collecting email addresses. Simply sign up, create a web form or a landing page, collect your subscribers, and once you are ready to start sending - buy a plan that is right for your needs. And remember - you have access to our customer support specialists whenever you need, right after you sign up, with no additional platform fees!
Anna
A marketing minded individual with a heart for a deeper story. When I am not at work, I co-create non-profit projects, play tennis or explore Instagram.
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