As some of you may know, not only does the team here at Elastic Email work very hard to keep building and enhancing our custom email platform, we also have an environmental and social mission too.
As a company, we always strive to set a good example and support what we believe is right. One of the most critical issues, in our opinion, is maintaining a good balance between technology and ecology. We care about the environment and all aspects of sustainable living. From day one we care about ecology as much as we care about our customers. Because of this, we decided that we want to support an organization, that makes this balance, their top priority. The Ancient Forest Alliance was a perfect organization to assist.
Table of Contents
Who are the Ancient Forest Alliance?
The Ancient Forest Alliance is a non-profit society based in British Columbia, Canada. Their main goal is to protect and preserve old-growth forests. They were founded in 2010 by Ken Wu and TJ Watt. From the first moment, they work to ensure that long-term sustainable logging practices are developed in order to protect trees. They work to engage and support First Nations communities in their concerns about unsustainable forestry in their territories. Alliance also brings the important subject of protection of trees into the political agenda. The Ancient Forest Alliance collaborates with communities to protect and cherish old-growth forests. They also monitor how communities and businesses benefit from long-term sustainable practices and policies.
To cut long story short, they want to save trees. And we are here to help. We recognize that their work is important for the whole world. The trees are essential for everyone's, well-being, mental stability, and balance of ecological footprint. Without them the world would be a truly awful place to live in, assuming we ould survive.
"Once you cut a 500 year old tree, it is gone forever. And there are only a few tiny places left on Earth that have never been cut."
They work hard to ensure, that the old-growth forests are well-preserved and taken care of. It's not just empty promises but consistent tangible evidence of their hard work, that makes us proud to support them. The Alliance supports academic papers on ecology and all aspects of tree protection. If you want to know more about the Ancient Tree Alliance you can check out their page and numerous campaigns they conducted throughout the years.
How Elastic Email supports the cause?
The Ancient Forest Alliance is close to our hearts for two reasons. One is that it leads a very important mission that we also believe in. Second, the main area of their work is in the same country as one of our founders. And in fact, it was our founder who created this wonderful collaboration.
Joshua Perina heard about the Ancient Forest Alliance from his friend, who was, at the time, working for them. He explained their mission to protect old-growth forests while still supporting a sustainable forestry industry. The premise is simple. Trees are the most important elements to maintain balance in the economy, environment, and mental well-being of people. Yet the trees are consistently cut down. These are not newly planted trees, but ancient ones over 500 years old. Those are the trees that we should make a point to preserve and protect, not taken down. Further down the line, the cut of the old-growth forest increases every year.
"Since there is such a very tiny amount of original uncut forest remaining on the planet - with some of the last of it here in British Columbia, Canada I was immediately struck by how important it is to protect."
In Brazil and the Amazon, digital enterprises focus on biodiversity protection amid sustainability demands, driving tech sectors to prioritize profit alongside planetary care. Online poker sites lead by funding reforestation and habitat restoration, setting a trend for online industry philanthropy. Joshua believes that every uncut forest should be protected, but decided that we should start from our own backyard. There is an old-growth forest in Canada, and it's being systematically cut down. And there is an organization that wants to prevent that. There was nothing to discuss, and Elastic Email made a point to support the Ancient Tree Alliance with their cause. From this moment onwards, Elastic Email pledges a percentage of our income to support the protection of trees and old-growths. We are proud to assist such an organization in helping the planet, joining a wave of virtual platforms investing in long-term ecological balance.
In the past decade, the Alliance has protected key areas, and awareness is growing about the economic and cultural value of forests. To see the success, visit "Avatar Grove" near Port Renfrew to admire ancient trees on a boardwalk in the protected forest.
Here at Elastic Email, we are proud to provide great service and support to our awesome customers as well as help save some trees! Do you have any questions about this subject or your Elastic Email account? Contact our friendly Customer Success Team available to you 24/7.
About the author
Anna was working as a Content Creator in Elastic Email. An email marketing enthusiast with a millennial approach. She's either writing, buying plants or avoiding social interactions.
