by Elastic Email May 31, 2023

Are you considering a marketing career but unsure which direction to take? If so, working in email marketing is one of the most rewarding and high-paying marketing jobs you may want to pursue.

Table of contents

Is Email Marketing a Good Field for Job?

To begin with, it is one of the highly sought-after skills in today's job market. And for good reason! Email marketing boasts an astounding 4200% average return on investment (ROI).

That's right, for every dollar spent on email marketing, businesses can expect an average return of $42. Talk about a powerful channel!

But that's not the only reason why working in marketing field is so rewarding. From building meaningful relationships with customers to crafting compelling copy that drives conversions, email marketing is a dynamic and challenging field that keeps you on your toes.

Why Email Marketing Is Worth It?

Many people ask - is email marketing still worth it in 2023? The answer is - yes, it is still worth it in 2023 because it delivers a high return on investment (ROI) for businesses. Apart from its impressive ROI, it offers several other benefits.

For example, it allows businesses to reach a large audience quickly and cost-effectively. It also allows easy personalization of messages based on recipients' interests and behaviors.

Why Working in Email Marketing is So Rewarding

Here are 23 more reasons why digital marketing experts find email marketing so rewarding.

1. Working in Email Marketing Allows You to Build Meaningful Relationships with Customers

When building solid customer relationships, email marketing is one of the most effective tools. Since you send targeted, personalized messages that offer real value to your audience, you can establish trust and loyalty that lasts.

It doesn't matter whether you're promoting a new product, sharing industry news, or simply checking in with your customers. Email marketing provides a way to connect with them on a personal level.

2. It Presents Marketers with a Wide Range of Career Opportunities

Working in email marketing offers a wealth of career opportunities across a wide range of disciplines. Whether you're interested in crafting compelling copy and designing eye-catching visuals or just analyzing data and developing strategic campaigns, there's a role for you in the world of email marketing.

It is essentially a critical component of modern businesses. So, there will always be a demand for skilled professionals who can help companies engage with their customers and drive growth!

3. It is a Constantly Evolving Field

Email marketing is a dynamic and ever-changing field that keeps professionals on their toes. With new technology and trends emerging all the time, there's always something new to learn and explore in the world of email marketing.

From experimenting with new email templates to exploring the latest personalization techniques, and staying up-to-date on the latest compliance regulations, there's never a dull moment in the world of email marketing. And for those who love to learn and grow, this constantly evolving nature of email marketing makes it an exciting and rewarding career choice.

4. It Offers a High Level of Job Security

Email marketing is a field that's always in demand. This makes it a great choice for marketing pros seeking job security.

It doesn't even matter what industry or niche your business operates in. It will always need to communicate with its customers. And email marketing is one of the most effective ways to do that.

Since businesses deliver targeted, relevant messages directly to customers' inboxes, they can build relationships, drive sales, and stay top-of-mind. This means that there will always be a need for skilled email marketers who can develop and execute effective campaigns.

5. It Allows You to Work with Cutting-Edge Technology and Tools

Working in email marketing provides an opportunity to work with the latest and greatest technology and tools. From email automation platforms that can streamline and optimize your campaigns to personalization software that can help you deliver more relevant and compelling messages to your audience, you'll have access to cutting-edge technology that can help you do your job better.

Not only does this make your work more efficient and effective, but it also provides a chance to stay up-to-date on the latest trends and best practices in the field. So if you love working with innovative technology and exploring new tools, email marketing is definitely the perfect career choice.

6. Working in Email Marketing Allows You to Be Creative

When it comes to email marketing, creativity is key. With the ability to experiment with different types of content, subject lines, and calls to action, you can create campaigns that are truly unique and engaging.

Whether you're writing catchy subject lines that entice recipients to open your emails or crafting compelling calls to action that drive conversions, there's always room for creativity in email marketing. And the best part? Since you test and refine your creative email campaigns over time, you can always continue improving your results and take your creativity to the next level.

7. It Offers a Lot of Flexibility

One of the best things about working in email marketing is the flexibility it offers in terms of work hours and location. Whether you prefer working from home, from a coffee shop, or even while traveling, email marketing allows you to have a more balanced and flexible lifestyle.

This is especially important for those who value work-life balance and want more control over their schedule. With the ability to work remotely and manage campaigns from anywhere in the world, email marketing provides a level of freedom that's hard to find in other industries.

8. It Provides Measurable Results

For many digital marketers, one of the most rewarding aspects of specializing in email marketing is the ability to measure and track the success of your campaigns. With tools like open rates, click-through rates, and conversion tracking, you can easily see your campaigns' performance and make data-driven decisions to optimize for better results. This means you can continually test and refine your strategies to ensure you deliver the most effective and impactful messages to your audience.

9. It Can Be a Highly Lucrative Career

Now, if you're looking for a career that offers financial rewards, email marketing may be the perfect fit for you. From entry-level positions to executive roles, this field offers a wide range of salaries that can be highly lucrative.

According to Glassdoor, the average salary for an email marketing specialist in the United States is around $58,376 per year. There are even positions that offer higher salaries. And as it continues to be a top priority for businesses, you can only expect the demand for skilled email marketers to increase in the years to come, making it a smart career choice if you're looking to earn a comfortable living.

10. It Allows You to Work with a Variety of Industries and Niches

If you like to work in a field that offers variety and diversity, email marketing is a great choice. One of the most rewarding aspects of this field is the opportunity to work with different industries and niches.

Whether you're interested in e-commerce, healthcare, B2B, or nonprofits, there's a place for you in email marketing. Working in different industries allows you to gain valuable experience and insights into different markets and audiences. Plus, it keeps things interesting and allows you to constantly learn and grow in your career.

11. It Provides an Opportunity to Drive Decision-making and Improve Campaign Performance

As a marketer, you know that data and analytics are crucial to driving decision-making and improving campaign performance. In email marketing, you have access to a wealth of information about your audience, from their demographics and interests to their behavior and engagement with your emails.

From the analysis of this data and then using it to inform your strategy, you can create more targeted, relevant campaigns that resonate with your audience and drive conversions. From testing subject lines to experimenting with segmentation and personalization, and tracking open and click-through rates, data and analytics here is a powerful tool for improving your email marketing drip campaigns and achieving better results.

12. It Allows You to Collaborate with Other Departments and Teams within a Business

Collaboration is a critical aspect of any successful email marketing campaign. Working with other departments and teams within a business, such as sales, product development, and customer service, allows you to gain valuable insights and perspectives that can inform your strategy and messaging.

For example, collaborating with the sales team can help you understand the customer journey and identify pain points you can address in your emails. Similarly, working with the product development team can help you highlight new features or promotions in your campaigns. Through such collaborations, it's easier to create more effective and impactful email marketing campaigns that drive results and support the overall goals of the business.

13. It Provides a Way to Communicate Directly with Customers and Get Valuable Feedback and Insights

Since you communicate directly with customers via email, you can ask for their opinions, preferences, and suggestions. You can then use this information to tailor your marketing efforts to better meet their needs.

Also, email marketing allows for gathering data on customer behavior, such as open rates, click-through rates, and conversion rates. With these pieces of data, it's easier to make informed decisions about your campaigns and overall strategy.

14. Working in Email Marketing Allows You to Be a Part of a Rapidly Growing Industry

As businesses continue to prioritize digital marketing and customer engagement, email marketing has become a key component of many marketing strategies. This means that there's a growing need for talented professionals who can create, execute, and optimize email campaigns that drive results. From those who are just starting out or experts looking to advance their careers, working in email marketing offers a lot of potential for growth and success.

15. It Provides a Chance to Work with Different Groups of People

Email marketing is a team sport. That means you'll have the opportunity to work with a wide range of professionals with unique skills and perspectives.

From collaborating with copywriters and designers to create compelling emails or working with data analysts and engineers to optimize campaigns, you'll have the chance to learn from others and develop skills that marketers need to succeed along the way. Working with a diverse team can also lead to more creative and effective campaigns, as everyone brings their ideas and experiences to the table.

16. It Allows You to Stay Up-to-Date on the Latest Marketing Trends and Best Practices

In the constantly evolving world of digital marketing, staying up-to-date on the latest trends and best practices is essential for success. Fortunately, working in email marketing provides ample opportunities to do just that.

From attending industry conferences and webinars to reading industry publications and blogs, there are many ways to stay on top of the latest trends and techniques in email marketing. And if you can keep your skills relevant and valuable, you can ensure that you can provide the best possible results for your clients or employer and remain a valuable asset in the industry.

17. Working in Email Marketing Offers Opportunities for Professional Growth and Development

In email marketing, you will need to attend several industry conferences. Here, you can network with other professionals in the field, learn about new trends and technologies, and gain inspiration for your own campaigns. Also, earning certifications, such as those offered by the Data & Marketing Association or HubSpot, can demonstrate your expertise and commitment to the field, opening up new job opportunities and career advancement.

18. It Provides a Way to Use Storytelling and Persuasive Language to Drive Conversions and Engagement

When it comes to email marketing, storytelling and persuasive language are two of the most important tools in your arsenal. With compelling narratives and language that resonates with your audience, you can capture their attention and inspire them to take action.

Storytelling and persuasive language can help you create a more engaging and impactful message. And the best part? By building relationships and delivering value to your audience, you'll drive conversions and engagement and build trust and loyalty over time.

19. It Allows You to Be a Part of a Team Focused on Driving Business Growth and Success

When you work in email marketing, you're not just a solo player. Instead, you're a vital part of a team dedicated to driving business growth and success.

As an email marketer, you'll work alongside other marketing professionals, sales teams, and even customer service reps to ensure that every campaign is aligned with the company's goals and objectives. Through collaboration and sharing of your expertise, you'll be able to create campaigns that drive engagement, conversions, and, ultimately, revenue.

20. Working in Email Marketing Encourages Creative Thinking

Email marketing is a field that rewards creativity and experimentation. Whether you're crafting engaging subject lines, designing visually appealing templates, or writing compelling copy, there's always an opportunity to try something new and see what works best for your audience. Since email marketing encourages creative thinking, marketers have better chances of standing out from the crowd and creating campaigns that truly resonate with their audience.

21. Email is Everywhere

When it comes to marketing, email is everywhere you can ever want to be. It's the one channel that reaches people where they spend a lot of their time: their inbox.

From your office to home or on the go, chances are you're checking your email multiple times a day. And with the rise of mobile devices, email is more accessible than ever before. This makes email marketing a powerful tool for businesses looking to connect with their customers at a personal level and drive sales.

22. You Enjoy Versatility

Email marketing is one of the most versatile channels with several benefits for businesses looking to engage with their audiences through digital marketing. It gives businesses a direct and personal way of getting in touch with audiences.

What's more, email marketing allows businesses to segment and target their audience based on their interests and behaviors, making it a highly personalized and relevant form of marketing. Plus, with the ability to track open rates, click-through rates, and other key metrics, email provides measurable results that can help businesses optimize their campaigns for better performance.

23. It Allows You to Experiment with Different Messaging and Branding Strategies

In email marketing, you enjoy the luxury of testing and experimenting with different messaging and branding strategies to see what resonates best with your audience. This means you can try out different subject lines, email designs, calls to action, and content types to see what works best for your subscribers. You can then optimize your campaigns for better performance and higher conversions.

In Closing: Is Email Marketing a Good Career?

Working in email marketing is a rewarding and dynamic career choice that offers a wide range of benefits, from creative expression and professional growth to high salaries and job security. With its focus on customer relationships, data-driven decision-making and measurable results, email marketing is a field that's sure to continue to grow and evolve in the years to come.

About the author

Anton is a Senior Outreach Specialist at Jooble. He is also an applied linguist who enjoys learning foreign and programming languages. After work, he likes to cook, read books and write short stories.

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