Creative Unsubscribe – how to do this

by Anna Wybieralska Jan 2, 2019

Elastic Email » Blog » Email Marketing Tips » Creative Unsubscribe – how to do this

It’s about getting over the Email Relationship crisis!

Source: Unsubscribe Best Practices Infographic

Anna Wybieralska

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Cookie	Duration	Description
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cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-marketing	1 year	This cookie is set by the GDPR Cookie Consent plugin to store the user consent for the cookies in the category "Marketing".
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Cookie	Duration	Description
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G_ENABLED_IDPS	7977 years 4 months 8 days 4 hours	Google uses this cookie for Google Single Sign-On.

Performance

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Cookie	Duration	Description
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Tracking

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Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_9GFVDHZ5M5	2 years	This cookie is installed by Google Analytics.
_gat	1 minute	This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
_gat_UA-84667640-1	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
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_hjShownFeedbackMessage	1 day	Hotjar sets this cookie when a user minimizes or completes Incoming Feedback so that the Incoming Feedback loads as soon as it is minimized if the user navigates to another page where it is set to show.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
__tnp	1 year	No description
__tzp	1 year	No description
_hjSession_184870	30 minutes	No description
_hjSessionUser_184870	1 year	No description
cookielawinfo-checkbox-tracking	1 year	No description
currentAccountId	past	No description
intercom-id-a62u0ibr	8 months 26 days 1 hour	No description
intercom-session-a62u0ibr	7 days	No description
muc_ads	2 years	No description
zapidentity	1 year	No description
zapsession	7 days	No description

Marketing

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Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
NID	6 months	NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads.
personalization_id	2 years	Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.

Creative Unsubscribe – how to do this

Anna Wybieralska

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