You’ve put a lot of work into building your contact list and have successfully engaged your customers initially - that’s excellent! But now what? Are you able to get closer to your customers and build their interest in your products or services?
- Keep your clients up to date on your latest company and product news.
- Cultivate a strong relationship.
- Broaden your audience.
- Do not let your subscribers forget about you.
Remember that your subscribers want to feel engaged even when they don’t intend to make a purchase. A consistent newsletter is going to help you keep your contacts feeling important, unique and aware of opportunities that exist to engage with your brand.
The newsletter is the most effective way to keep your audience up-to-date on your latest company and product news. It’s also a powerful tool for broadening your audience, encouraging buyers to register on your website or join your following on social networking sites and in physical stores.
How to approach your newsletter design
Start by asking yourself some important questions to help define how your newsletter is going to be formatted and what it will include every time you send it out :
- who are you sending it to? what is your audience looking for?
- will you include promotional content or offers?
- will you include product information or event details?
- what type of images should be included?
- will you be creating original content or using curated information?
By asking yourself these questions and more you’ll be able to better define what type of newsletter you are going to create. In addition to your newsletter design and content, you’ll need to determine how often you want to send your email newsletter. More important than "how often" is to ensure you are sending them regularly. Once you start them, you need to keep them up. Your newsletter is a long-term commitment. Be prepared to invest the time and effort into regular updates.
Simple tips to make your newsletter more effective
Here are a few simple tricks that will help you create a newsletter that will be opened, read, and engaged with:
Get started with a beautiful template.
You need something that works with your brand voice and will catch your subscriber’s eye. A good template can be used again and again. We offer a gallery of pre-designed templates that you can customize.
A good newsletter usually starts with a subject line, which is usually a play on words or a clever one-liner on the top news of the day.
Edit the text that your recipients expect.
What style do you prefer and what will be suitable for your subscribers? There are many options: personal letter, industry news, seasonal content, relevant, etc. Not every newsletter you send should push for a sale. If you're looking to lower the barrier between your company and your audience, consider using language that is friendly and inviting, not buttoned-up and jargony. Sometimes it's worth using proven methods, sometimes it's worth taking a chance and proposing something new.
Include social share buttons underneath each story. Increase traffic to your website.
Social engagement can play a big role in growing your newsletter, as every share on social media opens up a valuable opportunity to attract more subscribers. Include your website links in your company newsletter and it will encourage your readers and customers to check out what’s new which will increase website traffic.
Take care of the balance between images and text, making it easy to read and mobile-friendly.
Don’t take your newsletter readers for granted. Just because it is so cheap and effective to distribute, it does not mean that you should compromise the content in any way. You will lose readers and customers in droves. The secret to newsletter success is a combination of good quality content and regular distribution. More is not always better.
Implement a Newsletter System.
Choose a newsletter type and create a system that you repeat each week or month. You can simply create an editorial calendar for your newsletter. Try assigning one day a week to creating content for as many newsletters as possible. You can also write in real time in the morning. This helps the content feel fresher and more personal.