We have great news for you, as we were recognized as top email tracking software in the Capterra shortlist for best email tracking tools, GetApp’s category leaders in Email Tracking and Software Advice Best Email Tracking Software. It's always nice for us to be recognized in industry rankings or receive some kind of award. Especially when it comes to opinion-gathering portals such as Capterra, GetApp, or Software Advice. These shortlists captured the highest-rated and most popular softwares used to track emails.
Why this recognition matters
According to Capterra, each product had to meet certain criteria to be shortlisted as top email tracking software - have at least 20 unique reviews in the past 2 years, offer the functionality it describes, serve North American users, be relevant to users from different industries and sectors, achieve a minimum normalized overall user-review rating and achieve a minimum popularity score. We found ourselves in the distinguished company of tools such as Mailchimp, Constant Contact, MailerLite, SendGrid, GetResponse, and Campaign Monitor.
Elastic Email's Scores
Being a highly rated and popular tool, Elastic Email achieved an overall score of 71 out of 100 points in the Capterra and 81/100 in the GetApp’s one. We are very happy with both results, but we feel motivated to reach for more.
What Is Email Tracking Software?
Email tracking software monitors what happens after you hit send - who opened an email, which links they clicked, and how that activity ties back to deliverability and engagement over time. It's the data layer that turns a sent email into a measurable one.
Elastic Email's tracking capabilities, the ones recognized in these rankings, include real-time open and click tracking, detailed engagement analytics, and searchable email logs so you can trace exactly what happened to any message you've sent. That data feeds directly into deliverability reporting and campaign-level analytics inside the Email Marketing platform.
Conclusion
Positive reviews are always a source of satisfaction for us that we provide services that help our customers in their daily email communications. Constructive feedback, on the other hand, is always a motivation for action and continuous improvement of our platform.
Ula Chwesiuk
Ula is a content creator at Elastic Email. She is passionate about marketing, creative writing and language learning. Outside of work, Ula likes to travel, try new recipes and go to concerts.
