The Szczecin Municipal Public Library (Miejska Biblioteka Publiczna w Szczecinie) is the city's largest cultural institution, with over 56,000 subscribed readers. It uses Elastic Email as its email service provider to send newsletters that promote book-reading, events, and author appearances. In this email marketing case study, we'll look at how Elastic Email services are used by the local Municipal Library.
Books, workshops, and author appearances aren’t the only things that the public Library deals in, though. They’ve gone with the times and also offer ebooks, audiobooks, films, and video games to their subscribers. They also maintain profiles on Instagram, Facebook, and YouTube, engaging their audience with awesome content.
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Where does Elastic Email come in?
Promoting book-reading isn’t easy, that’s why, along with a modern website, the Library has started promoting itself through a Newsletter. Until 2020, the Library used a newsletter solution provided by their CMS. However, after refreshing their website to be up-to-date, they had to find an external tool that would help them achieve their goals.
After careful consideration, the Municipal Library chose Elastic Email to be their Email Service Provider. Ever since, they're sending thousands of emails with us.
Why Elastic Email?
Another big reason was that Elastic Email offers special discounts to public benefit nonprofits. It allows the Library to save some much-needed cash on their Newsletter. However, affordability isn’t the only reason why the Municipal Library decided to go for Elastic Email.
Our set of marketing features fulfills the Library’s needs, making their work hassle-free, which is important when you have as much going on as the library has. The fact that Elastic Email ensures that their emails are delivered to their contact list is extremely important, especially when it comes to promoting events.
What’s their favorite feature?
Out of all of Elastic Email’s features, the most important one for the Municipal Library isn’t a technical feat, but our human element. We’ve always held that our Customer Support Team is one of our biggest strengths, and the Municipal Library believes that too.
“We’ve contacted Elastic Email’s customer support team several times, and we were happy with the support every time,” Marta Kostecka tells us. We’re very happy to hear that, and as always, big thanks to our Support Superheroes for their hard work.
Thanks a lot to Krzysztof for answering our questions, and big thanks to the Szczecin Municipal Public Library crew for their dedication and work to making Szczecin a well-read city. We hope you keep up the amazing work.
Now, with this case study in the books, we have a simple question for you! Are you using Elastic Email and would like to be featured on our blog? Let us know and we'll share your experience!
FAQ
What email service provider does the Szczecin Municipal Public Library use?
The Szczecin Municipal Public Library uses Elastic Email as its email service provider to send newsletters that promote book-reading, events, and author appearances to its readers.
Why did the Szczecin Municipal Public Library switch to Elastic Email?
After refreshing its website in 2020, the library needed an external tool to replace the newsletter solution. It needed to come with its CMS. After careful consideration, it chose Elastic Email as its email service provider.
Does Elastic Email offer discounts for nonprofits?
Yes. Elastic Email offers special discounts to public benefit nonprofits. It helped the Szczecin Municipal Public Library reduce the cost of running its newsletter.
How many people does the Szczecin Municipal Public Library reach by email?
The library has over 56,000 subscribed readers and around 17,000 participants across its various events. All of whom, it can reach with email newsletters.
What does the Szczecin Municipal Public Library value most about Elastic Email?
The library's favorite aspect is the customer support team. As Marta Kostecka put it, the library contacted Elastic Email's customer support several times and was happy with the help every time.
Adam Kościelak
Adam Kościelak is an experienced writer and video content creator. Throughout 2021, he worked as Elastic Email's Content Specialist, expanding our content library.
