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We’re living in a world where social media algorithms determine who sees your content and streaming platforms control relationships between artists and fans. Luckily, email marketing ensures direct communication between musicians and their audiences. While Instagram posts disappear into the void and TikTok videos compete with millions of others for attention, an email lands directly in your fan's personal inbox - a digital space they check multiple times daily. Email marketing, when done strategically, is one of the most effective ways for musicians to promote their music and build deeper relationships with fans, drive engagement, and foster a sustainable career.
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