How Elastic Email Helps Thrive and Awaken® Handle Email Communication

Among Elastic Email’s customers are incredible businesses that thrive also thanks to their email communication. We’re delighted to help them in their email marketing and email delivery efforts. That is why we want to share with you their success stories. This time, we want to tell you about Thrive and Awaken, a learning center for self-discovery and conscious awakening, which uses the Elastic Email API product to send meaningful content via email.

Table of Contents

• Thrive and Awaken® - a self-discovery and conscious awakening learning center
• The power of direct connection through emails
• Thrive and Awaken ® email metrics
• Finding the right email delivery platform for growth
• Using Elastic Email in practice
• Main Elastic Email features and resources used by Thrive and Awaken ®
• The Thrive and Awaken ® tech stack
• Thrive and Awaken ® case study - conclusion
• FAQ

Thrive and Awaken® - a self-discovery and conscious awakening learning center

Thrive and Awaken® was founded by psychologist and spiritual teacher Doug J. Moore, Ph.D., with a powerful mission to help people improve their way of being by switching from the reactive patterns of Survival Mode to a more grounded, compassionate, and awakened one. The organization blends insights from psychology, neuroscience, and energy-based methods. It provides a path for those looking to heal long-standing patterns and cultivate clarity in a rapidly changing world.

While the heart of the work of Thrive and Awaken ® is spiritual and psychological change, the backbone of its digital outreach is a robust email strategy. Even without any technical background, Doug does all email marketing on his own - from creating the emails and setting up funnels to scheduling emails, maintaining the contact list, and more. He creates the transactional emails around subscriptions and memberships, as well as all the marketing emails. With the help of an IT person, he also managed to set up and connect different plugins.

The power of direct connection through emails

For Doug, email is more than just a marketing tool. It is a way to share meaningful content directly with a global audience. While social media offers a quick dopamine hit, email provides a more personal space to highlight new offerings and send weekly tips to those seeking regular inspiration.

Email allows me to share meaningful content with people directly. [It] feels more personal than posting on social media platforms.” - Doug J. Moore, Ph.D., the founder of Think and Awaken®.

Thrive and Awaken ® email metrics

Thrive and Awaken® maintains a 60% average open rate and a 6% average click rate across its email sends. They are strong results for a content-led audience in the wellness and personal development space. The open rate in particular reflects consistent inbox placement and an engaged subscriber base that expects and values Doug's weekly communications. The list also shows a spam complaint rate above 1%, which Doug actively monitors and manages through Elastic Email's suppressions feature.

Finding the right email delivery platform for growth

Before finding success with Elastic Email, Doug navigated various platforms, including ActiveCampaign and Groundhogg. He also researched alternatives like Postmark and AWS but ultimately chose Elastic Email due to its trust, clarity of support, and transparent documentation. 

Reliability and clarity of support ultimately influenced my decision to move forward with Elastic Email.”

Doug decided to start sending with Elastic Email because he found the customer service very generous and never pushy to sell something. They always respond appropriately, guiding him on what the best practices are and how to diagnose and fix email sending issues.

He also praises Elastic Email’s clear and easy-to-follow API documentation and excellent deliverability, but he already knew that while doing his research and reading independent reviews. Since 2023, Doug has been seeing for himself how reliable Elastic Email services are. He also points out that the platform is so simple to log into and navigate. Even for a person without technical knowledge or experience.

Using Elastic Email in practice

Doug uses Elastic Email to review bounces and unsubscribes, which rarely happen but are important to monitor. The suppressions feature gathers all confirmed deliverability issues, including unsubscribes, bounces, and complaints. He also checks open rates and email engagement through email logs, which give full visibility into the email performance. Thanks to these features, all that information is stored reliably and easily accessible. 

Elastic Email helps me maintain a healthy, engaged subscriber list and ensures that my messages reliably reach people’s inboxes. It also helps me overcome deliverability issues that come with a newer domain and a growing audience.”

Main Elastic Email features and resources used by Thrive and Awaken ®

The Thrive and Awaken ® tech stack

As we mentioned earlier, Doug handles all aspects of his email sending himself, from creating content and setting up funnels to maintaining the contact list. He utilizes Fluent CRM for contact management, which integrates seamlessly with his other tools, including WooCommerce, LearnDash, BuddyBoss,… and obviously Elastic Email. This integration allows him to manage both transactional emails for subscribers and marketing emails for a broader audience with ease.

Thrive and Awaken ® case study - conclusion

As you can see, Doug from Thrive and Awaken® uses Elastic Email API to share meaningful content with people. As a psychologist and spiritual teacher, and not an experienced developer, he manages to use Elastic Email without any problem. It helps him maintain a healthy and engaged subscriber list. His messages reliably reach people’s inboxes, and he overcomes deliverability issues with powerful suppression management and email reporting. Thrive and Awaken ® success story can be best concluded by Doug’s response to a question whether he’d recommend Elastic Email to his friend: “Absolutely, I’ve had an excellent experience”. If you want to read more success stories of our customers, check out the case study category of our blog. 

FAQ

Can I use Elastic Email without any coding or developer experience?

Yes. Elastic Email offers a full REST API for developers. However, it is also accessible to non-technical users. The dashboard, pre-built integrations, and WordPress plugins require no coding. Doug Moore of Thrive and Awaken® manages all email sending entirely on his own. This includes transactional emails for memberships, marketing funnels, and list hygiene. He set up the API connection with a one-time IT consultation. He has managed everything himself since. For non-technical users, Elastic Email's documentation and support team make independent operation achievable.

Does Elastic Email integrate with FluentCRM?

Yes. Thrive and Awaken® uses FluentCRM as its primary contact management system. It connects to Elastic Email for email delivery. FluentCRM handles segmentation, tagging, and funnel automation on the WordPress side. Elastic Email handles the actual sending and delivery infrastructure. The two tools work together via Elastic Email's SMTP or API connection. As a result, FluentCRM's automation sequences trigger emails that route through Elastic Email's delivery engine.

Is Elastic Email good for online coaches, course creators, and wellness businesses?

Yes, particularly for those running a WordPress-based tech stack. This includes tools like FluentCRM, WooCommerce, LearnDash, and BuddyBoss. Elastic Email's per-email pricing scales cost-effectively with audience size. Its suppression management helps maintain list health as subscriber numbers grow. Its API and plugin integrations connect to the tools this audience typically uses. Thrive and Awaken® is a practical example. It is a solo creator business managing transactional email, marketing, and deliverability monitoring on one Elastic Email account.

What is a private IP address in Elastic Email and do I need one?

A private IP is a dedicated sending IP address used exclusively by your account, rather than a shared IP used by multiple senders. On a shared IP, your deliverability can be affected by the sending behaviour of other users on the same address. A private IP gives you full control over your sender reputation - your deliverability reflects only your own sending practices. Thrive and Awaken® uses a private IP, which is particularly valuable for a newer domain building inbox trust with major email providers. Elastic Email offers private IPs as an add-on, and they come pre-warmed to help avoid the deliverability dip that typically accompanies a brand-new IP address.

How does Elastic Email help with email deliverability for a new or growing domain?

Elastic Email supports deliverability through several layers: proper authentication setup (SPF, DKIM, and DMARC configuration), suppression management that automatically removes bounces and complaints before they accumulate, email logs that give visibility into delivery status at the individual send level, and the option to add a private IP for full reputation control. For Thrive and Awaken®, the combination of suppressions and a private IP has been central to building consistent inbox placement as the audience grows and Doug credits Elastic Email's support team for guiding him through best practices rather than leaving him to diagnose issues alone.