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Email Marketing Tips

Create good email habits for better campaign results

Aug 6, 2018

Use the power of science to guide you and make it your everyday habit to send awesome, consistent and beautiful email marketing campaigns. So how do you create habits that support successful email marketing? Find out with this short guide.

Email Marketing Tips

Why email marketing is still the best way to generate leads

Aug 2, 2018

A report looking at digital marketing trends in Ireland, by Wolfgang Digital, revealed that email is still the most effective means of communication to nurture and convert leads. The report further stated that email results in as much website traffic as every other social media platform combined.

Email Marketing Tips

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Transactional Email

What type of email do you send?

Jul 17, 2018

There are many different types of email that you might be sending, but in this post, we are focusing on the general categories of marketing type emails and transactional. Depending on the type of mail you send, your approach to designing and deploying your email campaigns may change.

Email Marketing Tips

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Transactional Email

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Updates

How to take advantage of the Zapier and Elastic Email integration

Aug 10, 2018

You may not be aware yet that we have recently integrated Elastic Email with Zapier. This opens up a whole spectrum of possibilities available to our customers.

Email Marketing Tips

Email testing tools for marketers

Oct 23, 2019

A successful email campaign can’t go into production without being tested in advance. For this, we’ve prepared a list of the most valuable tools to test your content and deliverability.

Email Marketing Tips

The Lazy Email Marketer: Achieving Maximum Campaign Results with Minimal Effort

Jun 25, 2018

No one likes to be called lazy, but we’ve all had at least a few times when motivation is lacking. By focusing your efforts on the most important aspects of email marketing you’ll be pressing the “send campaign” button without ever having to leave your recliner. Here’s your guide to doing the bare minimum.

Email Marketing Tips

Father’s Day 2018 Email Campaign Tips

Jun 4, 2018

Father’s Day comes but once a year and if you can’t visit your dad in person then at the very least - send an email! If you’re in the business of providing a service or product that might make a useful and meaningful gift for a father then make sure you let your subscribers know you’ve got what they need.

Email Marketing Tips

Brand advocacy: When customers turn into promoters

May 10, 2018

Turn your subscribers into advocates for your business by following these tips.

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Email Marketing Tips

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Transactional Email

Why should I care about SPF and DKIM? It’s all about trust!

May 7, 2018

SPF and DKIM can be a very daunting subject so we wanted to try and explain in simple language what this authentication is all about and why it is so important.

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Email Marketing Tips

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Transactional Email

Analyzing Email Campaign Results

Apr 17, 2018

Preparing and submitting your campaign is one part of success in email marketing. To improve the sending results you need to learn from your previous experiences. This article will help you with evaluating your campaign results.

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Email Marketing Tips

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Transactional Email

Avoid the spam folder: Tips for reaching the inbox

Apr 15, 2018

If your mail is going to spam then it’s time to take action. We’ve got lots of tips on this list to help you improve your delivery and reach the inbox.

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Email Marketing Tips

4 scary email horror stories for Halloween

Oct 30, 2018

Add some wood to the fireplace, prepare yourself a treat (or a trick) and make sure you sit tight. The stories you are about to read are dead-scary and if you faint easily, you’d better go and read something else. These email horror stories can happen to anyone, so don’t think that you are safe. Brace yourself, here we go!

Email Marketing Tips

Are you still making these 5 email marketing mistakes?

Jul 2, 2018

There is a lot of helpful information available to help email marketers get the best results for their time and effort. Yet somehow senders continue to repeat the same mistakes that cost them both time, money, customers and potential leads. Here are some mistakes to avoid.

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