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7 step quick-guide for great-looking emails on mobile devices

Sep 17, 2018

When you send your mail campaigns to your customers, around half of those emails are being opened on mobile devices. If you want to optimize contact engagement with your mail then you will need to captivate their attention on mobile devices.

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Email Marketing Tips

How to Get the Most Out of Black Friday with Strategic Email Marketing

Oct 22, 2018

For many eCommerce companies, Black Friday and Cyber Monday can be make-or-break time of the year.

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Email Marketing Tips

How to double your email marketing open rates

Aug 22, 2018

How well your email marketing strategy is doing depends on many factors and email open rates is one of them. Therefore, it is imperative to entice more and more subscribers to open your emails; more opens means you are going to get leads, conversions, and revenue.

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Email Marketing Tips

A brief history of email

Aug 9, 2018

What started as an interoffice alternative for messaging back in the late 60's has evolved into what we know today as electronic mail (email).

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Email Marketing Tips

Create good email habits for better campaign results

Aug 6, 2018

Use the power of science to guide you and make it your everyday habit to send awesome, consistent and beautiful email marketing campaigns. So how do you create habits that support successful email marketing? Find out with this short guide.

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Email Marketing Tips

Why email marketing is still the best way to generate leads

Aug 2, 2018

A report looking at digital marketing trends in Ireland, by Wolfgang Digital, revealed that email is still the most effective means of communication to nurture and convert leads. The report further stated that email results in as much website traffic as every other social media platform combined.

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Email Marketing Tips

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Transactional Email

What type of email do you send?

Jul 17, 2018

There are many different types of email that you might be sending, but in this post, we are focusing on the general categories of marketing type emails and transactional. Depending on the type of mail you send, your approach to designing and deploying your email campaigns may change.

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Email Marketing Tips

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Transactional Email

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Updates

How to take advantage of the Zapier and Elastic Email integration

Aug 10, 2018

You may not be aware yet that we have recently integrated Elastic Email with Zapier. This opens up a whole spectrum of possibilities available to our customers.

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Email Marketing Tips

Email testing tools for marketers

Oct 23, 2019

A successful email campaign can’t go into production without being tested in advance. For this, we’ve prepared a list of the most valuable tools to test your content and deliverability.

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Email Marketing Tips

The Lazy Email Marketer: Achieving Maximum Campaign Results with Minimal Effort

Jun 25, 2018

No one likes to be called lazy, but we’ve all had at least a few times when motivation is lacking. By focusing your efforts on the most important aspects of email marketing you’ll be pressing the “send campaign” button without ever having to leave your recliner. Here’s your guide to doing the bare minimum.

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Email Marketing Tips

Father’s Day 2018 Email Campaign Tips

Jun 4, 2018

Father’s Day comes but once a year and if you can’t visit your dad in person then at the very least - send an email! If you’re in the business of providing a service or product that might make a useful and meaningful gift for a father then make sure you let your subscribers know you’ve got what they need.

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Email Marketing Tips

Brand advocacy: When customers turn into promoters

May 10, 2018

Turn your subscribers into advocates for your business by following these tips.

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Email Marketing Tips

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Transactional Email

Why should I care about SPF and DKIM? It’s all about trust!

May 7, 2018

SPF and DKIM can be a very daunting subject so we wanted to try and explain in simple language what this authentication is all about and why it is so important.

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