Elastic Email Blog
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Email marketing automation is perhaps the most powerful tool that eCommerce companies have at their disposal. It allows them to communicate and stay in contact with their customers in a personal way, without the time consumption that would be required with sending communications by hand.
When you send your mail campaigns to your customers, around half of those emails are being opened on mobile devices. If you want to optimize contact engagement with your mail then you will need to captivate their attention on mobile devices.
How well your email marketing strategy is doing depends on many factors and email open rates is one of them. Therefore, it is imperative to entice more and more subscribers to open your emails; more opens means you are going to get leads, conversions and revenue.
If you have a personal or work email service that allows you to send and receive email, then why would anyone need to send messages via an Email Service Provider (ESP)? There are many people who have asked this question. Let's take a closer look at the differences between the two.
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