As 2025 comes to a close, we’d like to take a moment to recap what we achieved as a company and what a year it has been. We can surely say that 2025 was a landmark year for Elastic Email. It was marked by a strategic expansion that positioned the company as a comprehensive platform not only for email marketing and email API, but also as a tool for creators, a leader in AI-driven email innovation, and now, as a powerful communication software. The nine major launches in 2025, summarized below, collectively transformed Elastic Email from an email delivery service to a modern communication platform for growing businesses.
Table of Contents
- 1. Creator Suite product Launch
- 2. Checkouts
- 3. Paid Newsletters
- 4. AI Template Designer
- 5. Web Gallery of Email Templates
- 6. MCP Email Server
- 7. Elastic Email Inbox
- 8. Integration with Canva
- 9. Email Marketing Campaigns Optimization
- Elastic Email 2025 - Conclusion
1. Creator Suite product Launch
The launch of Creator Suite in April 2025 was a significant strategic move this year. This new product provided content creators with a centralized workspace. Creator Suite consolidated essential tools into a clean and focused interface.
Now, creators can use it to attract new leads with signup forms and a link in bio tool, as well as store and segment their contacts. Users can create compelling email templates from scratch using the AI-powered email designer, or use one of the ready-made templates from our gallery and adjust it to their needs. Creators can send their newsletters, automate their email flows, and monitor their success thanks to detailed campaign analytics. Finally, they can earn money thanks to monetization features, such as Paid Newsletters or Checkouts, which leads us to the next two Elastic Email milestones.
2. Checkouts
Alongside Creator Suite, Elastic Email also introduced Checkouts. This feature added monetization capabilities to the Elastic Email offer. This functionality allows for the seamless sale of digital products, whether it’s an e-book, audiobook, online course, stock photo, design template, music track, digital art, or software. You can create your product page within the myelasticemail.com domain, create the whole checkout flow, and start earning money with Elastic Email.
3. Paid Newsletters
The second monetization feature introduced this year was Paid Newsletters. It provides creators and marketers with a robust, built-in subscription model. You can offer paid premium newsletters only to subscribers who have paid the required fee. Paid Newsletters allows you to create an entire workflow - from designing and publishing an attractive product page with the myelasticemail.com domain to advertise your premium content through processing secure payment in Stripe to sending your amazing content to your subscribers. This feature empowers creators to build sustainable and audience-supported businesses directly on the Elastic Email platform.
4. AI Template Designer
Elastic Email made a major leap in design accessibility with the launch of AI Template Designer this year. This feature allows users to generate professional and tailored email templates using simple and natural language prompts. By dramatically lowering the barrier to high-quality email template designs, AI Template Designer ensures that users of all skill levels can produce visually stunning and effective email campaigns.
To generate an email template, you simply need to provide a prompt, describing all the elements you want to include in your email template, as well as the goal of this campaign. You may specify the number of images, columns, and rows, what blocks and sanctions must be included, and what colors you want to use for background and text elements. You can adjust the generated template by communicating with AI, or you can switch to our regular email designer and change some elements manually.
5. Web Gallery of Email Templates
After many years of offering a free gallery of pre-built email templates within the application, Elastic Email decided to make them available from the website. Now, not only users but also website visitors can look through ready-made templates offered. People can preview each template in the desktop and mobile view, and when they’re ready to use it or adjust it to their needs, they are redirected to the app or to the sign-up screen, where they can create their Elastic Email account. Once they’re in the app, users can edit the template in AI Template Designer or manually in the regular email designer.
6. MCP Email Server
The launch of the Elastic Email MCP Email Server in October 2025 marked a forward-looking step into the future of AI-driven email management. By connecting the email sending capabilities with external AI tools, such as large language models, the MCP Server enables users to manage complex email campaigns and operations using natural language commands. This innovation positions Elastic Email at the forefront of the AI-powered communication revolution.
Detailed documentation with request samples, as well as the help center article about Elastic Email MCP and the YouTube guide teaching how to manage your email with an AI agent, creates comprehensive help when users create their own AI agent to handle their email operations.
7. Elastic Email Inbox
In November 2025, Elastic Email expanded its product offer beyond email marketing and email API with the introduction of Inbox, a completely new product. Elastic Email Inbox was designed as an all-in-one communication platform, especially for growing businesses, to unify team and customer communication. It provides a centralized hub for managing internal and external messages, positioning Elastic Email as a comprehensive solution for business communication.
Elastic Email Inbox, as of now, offers three functionalities - Team Chat, Live Chat, and Help Desk. Team Chat is an internal chat for team members to communicate and coordinate daily work. It can be used to create dedicated group chats and channels, as well as send private, one-on-one messages to any teammate. Live Chat is a tool for real-time conversations with your website visitors thanks to an embedded chat widget. The last feature, Help Desk, is a centralized space where communication with customers is collected. It is designed to organize incoming messages and facilitate collaborative team responses.
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8. Integration with Canva
Elastic Email offers a lot of integrations and plugins to connect with your favorite tools and streamline your workflow. This year, we created a really crucial integration with Canva. This strategic partnership allows users to seamlessly leverage Canva’s design tools and asset library directly within the Elastic Email workflow. From now on, users can create stunning designs in Canva and easily export them to their Elastic Email account. Also, all images added to the media manager in Elastic Email will be visible in their Canva account. This integration streamlines the process of creating visually rich content, making it faster and easier to design professional-grade email templates.
9. Email Marketing Campaigns Optimization
Elastic Email also aims to make the email campaign sending even easier and smoother, so we introduced a few adjustments to the already existing functionalities. The first one is the enhanced contact upload feature. Now, users no longer need to include a column name “email”, as the system will automatically scan and identify the email addresses in the files. Another adjustment was to add the contact exclusion option in the campaign setup. It allows users to exclude certain lists or segments from the recipients of a certain email campaign.
Speaking of campaign creation adjustments, we can give you a sneak peak of what we’re planning to release in the new year - the “send at local time” scheduling feature. It will allow users to send email campaigns to each recipient at the same local time, regardless of their geographic location or time zone. It’s a valuable adjustment for users sending global marketing campaigns, especially if they contain time-sensitive promotions. It’s also crucial for maximizing email engagement across regions and for event announcements and reminders, in which time plays an important role.
Elastic Email 2025 - Conclusion
2025 was a year of monumental updates for Elastic Email. By strategically launching Creator Suite, Checkouts, and Newsletters, the company firmly established itself as a powerful email marketing and monetization engine for content creators. Simultaneously, the introduction of AI Template Designer, Canva integration, and the MCP Email Server proved Elastic Email’s commitment to technological leadership and design excellence. The expansion into unified communication via the Inbox product successfully transitioned Elastic Email from a specialized email service provider to a comprehensive, all-in-one digital platform, setting a strong pace for the years to come.
Ula Chwesiuk
Ula is a content creator at Elastic Email. She is passionate about marketing, creative writing and language learning. Outside of work, Ula likes to travel, try new recipes and go to concerts.
