SPF validation is one of the most important aspects of good delivery. That is why it is important to have your record properly verified - otherwise recipient servers may reject or filter your messages.
The world of "email" can sometimes seem complicated. But, really, the rules that govern email behavior are simple.
Here are 3 more ways you can enhance your e-commerce automation strategy.
As email marketers, we're all guilty of wanting to keep every last hard earned email address on our list for all time, but that's not the best approach for optimal delivery results.
Find out how sending to stale contacts can negatively affect your overall delivery.
Check out our predictions about email marketing trends for further months of 2017.
If you would like to start building your email marketing strategy but aren't sure where to begin, these are some types of emails that we recommend you send, depending on where your contact is in the communication cycle.
Almost every sender has contacts on their list that are not responding to emails, meaning they don't open or click the mail and haven't for months. Find out more how you can get them re-engaged.
Check out a few easy things you can do to help make your emails better for mobile.
Learn more about how to use an emoji in your email subject line.
Learn more about email marketing mistakes that can damage your campaigns no matter how good they are.
If you are the business owner, blogger or just an email sender, check out our short list of transactional emails you should start sending to boost your company's growth.