Some creative tips for getting into the spirit of your Halloween email campaigns.
Here at Elastic Email we often receive messages from our customers letting us know that an IP appears to be on a blacklist. We want to shed some light on which blacklists are important and how to avoid them.
During your marketing journey it's likely you've come across many different marketing concepts, ideas and examples. Today we'll be going over the idea of the marketing funnel and how it can help you increase your email marketing ROI.
New beautiful email templates available! Get your designer hat on and feel inspired with nearly 100 new templates available in your Template Gallery.
Have you ever wondered what role addresses are and if sending to them can impact your email's delivery? This article will help you answer those questions.
SPF validation is one of the most important aspects of good delivery. That is why it is important to have your record properly verified - otherwise recipient servers may reject or filter your messages.
The world of "email" can sometimes seem complicated. But, really, the rules that govern email behavior are simple.
Here are 3 more ways you can enhance your e-commerce automation strategy.
As email marketers, we're all guilty of wanting to keep every last hard earned email address on our list for all time, but that's not the best approach for optimal delivery results.
Find out how sending to stale contacts can negatively affect your overall delivery.
Check out our predictions about email marketing trends for further months of 2017.
If you would like to start building your email marketing strategy but aren't sure where to begin, these are some types of emails that we recommend you send, depending on where your contact is in the communication cycle.