Welcome to the Email Marketing Blog.

Not All Blacklists Matter (But Some Do)

Here at Elastic Email we often receive messages from our customers letting us know that an IP appears to be on a blacklist. We want to shed some light on which blacklists are important and how to avoid them.

Improve your Email Marketing by Using the Marketing Funnel

During your marketing journey it's likely you've come across many different marketing concepts, ideas and examples. Today we'll be going over the idea of the marketing funnel and how it can help you increase your email marketing ROI.

New Email Templates Released

New beautiful email templates available! Get your designer hat on and feel inspired with nearly 100 new templates available in your Template Gallery.

Common SPF errors

SPF validation is one of the most important aspects of good delivery. That is why it is important to have your record properly verified - otherwise recipient servers may reject or filter your messages.

5 Emails Every Marketer Should Send

If you would like to start building your email marketing strategy but aren't sure where to begin, these are some types of emails that we recommend you send, depending on where your contact is in the communication cycle.