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Blog

Email Marketing Tips

10 Types of Email Content to Nurture and Engage Customers

Aug 2, 2022

We all know the feeling of our inboxes filling up with unread emails. It’s daunting and difficult to determine which deserve our attention and which can be deleted without a second glance. However, marketing emails are actually successful. According to a Litmus report, email marketing brings 4200% ROI. The global email marketing market is projected to increase to $17.9 billion by 2027. Also, 80% of marketers say they’d rather give up social media than email marketing. However, the average email open rate is 19.8%, and the bounce rate is 9.4%.

Blog

Updates

New Elastic Email app kicks off

Jul 12, 2022

Whether you've been with Elastic Email for a long time or you are just starting your email journey with us, we have breaking news coming. We are very excited to introduce to you an upgraded version of our Elastic Email app!

Blog

Email Marketing Tips

How to Build a Healthy Sales Pipeline Using Creative Content in Email Marketing

Jul 4, 2022

Every profit-making institution looks forward to great numbers in revenues. For many organizations, sales are seamless as prospects discover through marketing campaigns and turn into customers after going through different stages of the sales pipeline. Therefore, you need to be cautious while building a strong sales pipeline, as the better the sales pipeline, the more...

Blog

Email Marketing Tips

Transactional Email

What’s the Difference Between Transactional and Marketing Emails?

Jun 13, 2022

In this article, you will find out what the difference is between transactional and marketing emails, why it’s so important to know these differences and how to keep these two types of emails separate. What are transactional emails? Transactional emails are triggered by a particular action done by your subscriber. That is why these messages...

Blog

Email Marketing Tips

8 Effective Ways to Reduce Your Email Bounce Rate

May 20, 2022

When sending an email campaign, your emails not reaching the recipients’ inboxes is the worst-case scenario. If your emails do not get far, it means they have bounced. Many different reasons will cause an email to bounce. There are also different categories of bounces known as soft and hard bounces. The first type applies to...

Blog

Email Marketing Tips

6 Reasons Your Email Newsletter Isn’t Effective

May 13, 2022

Do you answer every single email you get? Or do you try to filter out the stuff that doesn't really matter? If you're anything like us, you probably check your email so often that you've become desensitized to it. But, believe it or not, there are still people who don't read their emails every day. This means your newsletter might not be getting read.

Blog

Email Marketing Tips

SaaS Email Marketing Optimization Strategy: Everything You Need to Know

Apr 14, 2022

Email is far from dead. For B2B SaaS brands, email marketing still plays a critical role in converting web traffic into long-term customers.

Blog

Updates

Elastic Email Still Among the Top Email Service Providers in Q1 of 2022

Apr 13, 2022

Email Vendor Selection Email Vendor Selection is a platform that helps find you the perfect email or marketing automation tool to meet your needs. According to their ranking, we have been listed as one of the 10 best free SMTP servers for transactional emails in 2022. The biggest advantages of our SMTP relay are: It...

Blog

Email Marketing Tips

7 Email Marketing Trends That Will Help You Win 2022

Mar 11, 2022

The new year is now in its full swing, so it’s time to take a look and review our email marketing strategies. For sure, some tendencies have been with us for a while now and aren’t going anywhere. Yet, in the constantly changing world and industry, there are some aspects to which you should draw special attention. Let’s discuss what has changed and what email marketing trends in 2022 are.

Blog

Updates

The Elastic Email Website Has a New Look

Nov 15, 2021

If you’re a long-time customer, you’ve probably noticed that we’ve made a larger visual overhaul within the app, and already made some changes to our home page. These changes are a part of a larger effort coming over the course of the next few months to modernize the Elastic Email brand and experience. Elastic Email...

Blog

Transactional Email

Updates

What Are the Advantages of Elastic Email’s MTA?

Nov 9, 2021

At Elastic Email, we built our own Mail Transfer Agent (MTA) to send your emails. What does that mean for you? In short, it means that we can provide you with better, more reliable service. How? Let’s get right to that. What is a Mail Transfer Agent? A Mail Transfer Agent is a piece of...

Blog

Case Studies

How Elastic Email is Used to Help Mompreneurs

Oct 27, 2021

Čo dokáže mama (“What a mom can do”) is a Slovak initiative aimed at encouraging young mothers towards entrepreneurship. With 50 000 active members, selling handmade products, services and books through an online marketplace. Part of the website’s profits is also given to families of gravely ill children. Čo dokáže mama has also been an...

Blog

Email Marketing Tips

A Beginner’s Guide to Email Deliverability

Oct 19, 2021

Email marketing is one of the most vital channels businesses can use to reach out to their audience. The fact that people signed up to your email list means they’re interested in what you have to offer. As a result, expect to generate high open and click-through rates from the emails you send, which means...

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