Elastic Email Blog

Please wait..

Please wait..

When you take the first steps as an email marketer you find the world of powerful tools at your service. Along with them you also get some confusing terminology and technical jargon that sounds like it was made up.

We put together a list of all the essential email marketing phrases from all over the Internet, explained by someone, who by any means is not a highly experienced professional. That way, no matter if you are a beginner or an email marketing veteran, you’ll get the meaning in a simple, easy to understand way.

Glossary

A/X testing

Jun 1, 2020

The way that your email is perceived as the most crucial thing in your marketing campaign. And there are so many elements of it that sometimes creating a great message can be overwhelming. Some like to go with the flow, but if you are serious about making a consistently great impression, you need to get...

Glossary

AMP

Jun 8, 2020

Nowadays content we consume needs to be engaging in order to spike our interest and pause on it a little bit longer. However, so many companies are sending emails that it's hard to stand out with the usual format. You can make your email be more than just a subject line, a body, and a...

Glossary

Autoresponder

Jun 8, 2020

You can’t be in front of the computer 24/7 to reply to all the emails you get and missed emails equal losing revenue or opportunities to grow. It doesn’t matter if you are an email marketer, a developer, or a customer. We all have the same issue that luckily was solved with a very simple...

Glossary

Blacklist

Jun 17, 2020

Sending an email campaign is not easy. You often spend hours perfecting every little detail in your email, writing compelling content, optimizing it to your email service provider, etc. Finally, you select the proper list or segment to launch your campaign. Sadly even with so much work put into it, some emails never reach the...

Glossary

Bounce rate

Jul 24, 2020

There are many nuisances found when sending emails. One of the most frustrating ones is definitely the bounce rate. There are many reasons why an email can bounce and there is no easy way to tell why this specific email was returned to the sender. Luckily, we are here to shed some light on this...

Glossary

CAN-SPAM

Jul 24, 2020

Since email became one of the most effective marketing channels in the online world, many laws and regulations were created to keep it in check. One of them being the Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM). And so, as Mamma Mia said the rules must be obeyed”. However, in order to do...

Glossary

Channels

Jul 24, 2020

When you access our Elastic Email dashboard there are a plethora of options you can experiment with. One of them is a mysteriously titled “Channels” tab. The name sounds interesting, but what is it? How can you use it and is that even a little bit related to television? What are channels? Okay, so the...

Glossary

Click tracking

Jul 24, 2020

It’s important to know what happens to your email once the campaign is sent. After all, it helps you deliver better content and find out all the weak points of your campaigns. That’s why there is a simple way to determine if people have opened your email. But were you aware that there is also...

Glossary

Complaints

Jul 24, 2020

There are various ways that your recipients can react to emails. In the best-case scenario, they will click on it, interact with it, and ultimately perform the action you wanted them to - either purchase something, read a text or respond. However, there is a chance that a customer won’t interact with an email, and...

Glossary

Email API

Jun 17, 2020

When you consider an online marketing platform you take into consideration the ease of use, the features, and the ability to design and personalize email templates. But for some, this alone is not enough. There are companies that are using emails in a more complex way and require the services they are using to be...

Glossary

Two-Factor Authentication

Sep 1, 2020

Nowadays, the online world is mobile. You can access the web from virtually any location on Earth to watch videos, check your bank account, do some online shopping, and so on. The possibilities are endless and can be adjusted to be easily accessed by users. However, it also means that it’s more difficult than ever...

Email API

Ready to get started?

Tens of thousands of companies around the world already send their emails with Elastic Email. Join them and discover your own email superpowers.

Try for Free

Instant setup

No credit card required