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Email API or SMTP – what to choose?

Sep 14, 2022

When you decide to send emails through an email service provider (ESP), you face the question of whether to use email API or SMTP relay. You should base your decision on your sending needs, your priorities and your level of coding knowledge. Let us guide you through the characteristics and the pros and cons of...

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Email Marketing Tips

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Transactional Email

6 Reasons Why You Need an Email Service Provider

Aug 19, 2022

Email-centered businesses like ours are doing their best to provide you with the best customer experience and to deliver your emails hassle-free. We’ve built our company in the belief that email service providers are an indispensable help to all sorts of companies, because the majority of them maintain email communication with their customers. However, if...

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Email Marketing Tips

10 Types of Email Content to Nurture and Engage Customers

Aug 2, 2022

We all know the feeling of our inboxes filling up with unread emails. It’s daunting and difficult to determine which deserve our attention and which can be deleted without a second glance. However, marketing emails are actually successful. According to a Litmus report, email marketing brings 4200% ROI. The global email marketing market is projected...

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Updates

New Elastic Email app kicks off

Jul 12, 2022

Whether you've been with Elastic Email for a long time or you are just starting your email journey with us, we have breaking news coming. We are very excited to introduce to you an upgraded version of our Elastic Email app!

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Email Marketing Tips

How to Build a Healthy Sales Pipeline Using Creative Content in Email Marketing

Jul 4, 2022

Every profit-making institution looks forward to great numbers in revenues. For many organizations, sales are seamless as prospects discover through marketing campaigns and turn into customers after going through different stages of the sales pipeline. Therefore, you need to be cautious while building a strong sales pipeline, as the better the sales pipeline, the more...

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Email Marketing Tips

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Transactional Email

What’s the Difference Between Transactional and Marketing Emails?

Jun 13, 2022

In this article, you will find out what the difference is between transactional and marketing emails, why it’s so important to know these differences and how to keep these two types of emails separate. When you’re contacting your clients via email, you send them many different kinds of messages. Some of them are transactional, whereas...

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Email Marketing Tips

8 Effective Ways to Reduce Your Email Bounce Rate

May 20, 2022

When sending an email campaign, your emails not reaching the recipients’ inboxes is the worst-case scenario. If your emails do not get far, it means they have bounced. Many different reasons will cause an email to bounce. There are also different categories of bounces known as soft and hard bounces. The first type applies to...

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Email Marketing Tips

6 Reasons Your Email Newsletter Isn’t Effective

May 13, 2022

Do you answer every single email you get? Or do you try to filter out the stuff that doesn't really matter? If you're anything like us, you probably check your email so often that you've become desensitized to it. But, believe it or not, there are still people who don't read their emails every day. This means your newsletter might not be getting read.

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Email Marketing Tips

SaaS Email Marketing Optimization Strategy: Everything You Need to Know

Apr 14, 2022

Email is far from dead. For B2B SaaS brands, email marketing still plays a critical role in converting web traffic into long-term customers.

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Updates

Elastic Email Still Among the Top Email Service Providers in Q1 of 2022

Apr 13, 2022

On a daily basis, we do our best to make sure that all our customers are satisfied with our services, but sometimes it is also crucial to take a moment to enjoy the words of appreciation that are sent in your direction. As we have been recently listed in some prestigious rankings of the best...

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Email Marketing Tips

7 Email Marketing Trends That Will Help You Win 2022

Mar 11, 2022

The new year is now in its full swing, so it’s time to take a look and review our email marketing strategies. For sure, some tendencies have been with us for a while now and aren’t going anywhere. Yet, in the constantly changing world and industry, there are some aspects to which you should draw special attention. Let’s discuss what has changed and what email marketing trends in 2022 are.

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Updates

The Elastic Email Website Has a New Look

Nov 15, 2021

If you’re a long-time customer, you’ve probably noticed that we’ve made a larger visual overhaul within the app, and already made some changes to our home page. These changes are a part of a larger effort coming over the course of the next few months to modernize the Elastic Email brand and experience. Elastic Email...

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Transactional Email

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Updates

What Are the Advantages of Elastic Email’s MTA?

Nov 9, 2021

At Elastic Email, we built our own Mail Transfer Agent (MTA) to send your emails. What does that mean for you? In short, it means that we can provide you with better, more reliable service. How? Let’s get right to that. Table of contents What is a Mail Transfer Agent? How does having our own...

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